Digital Analytics Associate
Riddell
- Rosemont Camp, Arizona, United States
- Rosemont Camp, Arizona, United States
Über
Analytics & Reporting
Own GA4 reporting for ecommerce performance (traffic, conversion, AOV, revenue) Build and maintain dashboards (GA4, Looker Studio, or similar) Deliver weekly/monthly performance readouts with clear insights and recommendations Standardize reporting across DTC, Team Stores, and Apparel Implementation & Data Integrity
Support GA4 implementation (event tracking, ecommerce tagging, conversions) Partner with dev/engineering teams to ensure accurate data capture Audit and validate tracking (events, parameters, user flows) Maintain clean, reliable data—no guessing games Insights & Optimization
Analyze customer behavior (funnels, drop-off points, engagement trends) Identify opportunities to improve conversion rate and user experience Support A/B testing and personalization initiatives Translate data into actionable business recommendations Cross-Functional Collaboration
Work with Marketing, Merchandising, Product, and CRM teams Support campaign performance analysis (email, paid media, onsite) Help teams understand what’s working—and what’s not Strategic Support
Contribute to building a scalable analytics framework Help evolve KPI definitions and measurement standards Support forecasting and performance modeling where needed QUALIFICATIONS
To perform this job successfully, an individual must be able to satisfactorily perform each essential duty and responsibility listed above. The job requirements and physical demands listed below are representative of the required knowledge, skill, and/or ability to perform the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities. JOB REQUIREMENTS
Required: Authorized to work in the U.S. 2–4 years in digital analytics, ecommerce, or related field Hands-on experience with GA4 (non-negotiable) Strong understanding of ecommerce metrics (CVR, AOV, LTV, CAC) Experience with tagging tools (Google Tag Manager preferred) Proficiency in Excel/Google Sheets (pivot tables, data analysis) Ability to turn data into clear, concise insights Preferred: Experience with Looker Studio, Tableau, or similar BI tools Familiarity with CRM analytics (email/SMS performance) Basic SQL or data querying experience Experience working in DTC or retail ecommerce SKILLS
A strong knowledge and passion for football Able to work independently and as a part of our team Proven ability to consistently meet tight deadlines while executing multiple projects at one time Excellent communication, presentation, interpersonal, and collaboration skills Self-starter who can take direction and contribute ideas Willingness to contribute outside of core responsibilities to support team/business objectives ExperienceRequired* Hands-on experience with GA4 (non-negotiable) 2 - 4 years: Digital analytics, ecommerce, or related field Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Sprachkenntnisse
- English
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