Digital Analytics Implementation AnalystLeadStack Inc. • Fort Worth, Texas, United States
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Digital Analytics Implementation Analyst
LeadStack Inc.
- Fort Worth, Texas, United States
- Fort Worth, Texas, United States
Über
Responsibilities
Manage the implementation and maintenance of analytics tools (e.g., Adobe Analytics, Tag Management System (Tealium)).
Experience in Data Layer Implementation and knowledge of tag manager tools such as Tealium or similar.
Strong expertise in data collection mapping for Adobe Analytics (web and native app), data feeds, and issue analysis.
Experience in data validation, identifying tagging and data collection issues, and ensuring data accuracy.
Collaborate with cross-functional teams, including Product Owners, technology teams, and Vendors, to define analytics requirements and implement tracking solutions.
Collaborate with technology teams to add, update, and verify analytics tracking on mobile app and aa.com.
Conduct quality assurance checks and data validation, identify data collection issues, implement marketing pixels, and perform duties of Adobe Analytics administrator (SAINT classifications, managing shared dashboards).
Define and implement reporting requirements for relevant KPIs with Digital Customer Experience Product Owners and technology teams to drive strategic decisions and customer experience improvements.
Maintain detailed documentation of analytics tools and measurement strategies.
Identify opportunities to improve customer experience that increase conversion or drive revenue; communicate data-driven recommendations to stakeholders.
Establish best practices for data collection and data quality on online channels, configure web analytics technology, and interpret data.
Work with stakeholders to understand business goals and develop tracking solutions.
Work with vendors and internal teams to develop reporting strategies and ensure proper data collection.
Collaborate with design, QA, development and analytics resources for implementation and analysis of testing and personalization campaigns.
Qualifications
Minimum Qualifications - Education & Prior Job Experience
Bachelor's degree in Statistics, Mathematics, Computer Science, Economics, Engineering, or related field
2-3 years of experience with Adobe products, or similar analytics tools, preferably in implementation capacity
Experience managing analytic and/or development projects
Preferred Qualifications - Education & Prior Job Experience
MS in Statistics, Applied Math, Computer Science, Economics, Engineering, or related field
Experience with analytics tools including Adobe Analytics/Tealium/Celebrus
Experience with iOS and Android SDKs
Experience with Agile development and associated ceremonies
Ability to handle multiple responsibilities/projects on strict deadlines with minimal supervision
Outstanding analytical thinking and problem-solving abilities
Excellent interpersonal and communication skills, with the ability to tailor approach to different audiences
Ability to work effectively with a range of stakeholders and convey technical information clearly
Details
Seniority level: Mid-Senior level
Employment type: Contract
Job function: Analyst
Industries: Aviation and Aerospace; Component Manufacturing; IT Services and IT Consulting
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Sprachkenntnisse
- English
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