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Digital Marketing Manager

Starr Insurance Holdings
  • US
    Rochester, New York, United States
  • US
    Rochester, New York, United States

Über

Summary We are seeking a highly motivated, experienced, and creative Digital Marketing Manager with a demonstrated track record of hands‑on production and execution across both print and digital media. The ideal candidate is an Adobe Creative Cloud expert (Premiere, Photoshop, Illustrator, InDesign), has strong proficiency across the Microsoft Suite, brings extensive experience in CMS and email marketing platforms, and is proficient in Salesforce. Key Responsibilities Creative Production & Execution Develop and produce high‑impact digital and print collateral using Adobe Creative Cloud (Premiere, Photoshop, Illustrator, InDesign). Oversee and execute the design and creation of sales, marketing, and communication materials across all channels.
Digital Marketing & Content Management Manage and update website and CMS platforms; ensure optimal user experience, consistency, and visual appeal. Plan, design, and execute email marketing campaigns using industry‑standard platforms. Create multimedia content (graphics, video, presentations, etc.) tailored for target audiences.
Project & Team Management Lead and mentor a small creative and digital marketing team to ensure project timelines and quality standards are met. Collaborate with stakeholders to gather needs, present ideas, and deliver completed collateral.
Performance Analysis & Reporting Utilize Salesforce and analytics platforms to track campaign performance, prepare reports, and provide actionable recommendations. Continually optimize ongoing projects and creative assets to maximize ROI and engagement.
General Tools & Platform Management Maintain deep fluency with Microsoft Suite (Word, PowerPoint, Forms, Outlook) for daily operations and project documentation. Manage and organize various digital assets and resources efficiently.
Qualifications Minimum 3‑5 years of hands‑on experience in digital marketing, creative design, or related roles. Expert proficiency in Adobe Creative Cloud (Premiere, Photoshop, Illustrator, InDesign). Portfolio required. Extensive experience working with CMS (Sitecore or equivalent) and email marketing platforms (Pardot or equivalent). Proficient in Salesforce for campaign tracking and reporting. Advanced skills in Microsoft Suite: Word, PowerPoint, Forms, Outlook. Proven ability to independently take projects from concept through execution to delivery. Strong team leadership, project management, and interpersonal skills. Excellent verbal and written communication. Bachelor’s degree in Marketing, Communications, Graphic Design, or related field. Work Requirements Full‑time, in‑office position, located in New York. Starr Insurance Companies is required by law to include a reasonable estimate of the compensation range for this role. The wage range is $116,000.00 – $135,000.00. Equal Opportunity Employer Starr is an equal‑opportunity employer, which means we will consider all suitably qualified applicants regardless of gender identity or expression, ethnic origin, nationality, religion or beliefs, age, sexual orientation, disability status or any other protected characteristic. We attract and develop our people based on merit and are committed to creating an inclusive environment for all employees.
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  • Rochester, New York, United States

Sprachkenntnisse

  • English
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