Dieses Stellenangebot ist nicht mehr verfügbar
Sr. UX Researcher I
KFC
- Plano, Texas, United States
- Plano, Texas, United States
Über
Atlas is built on a principle of global UX/UI standardization, while enabling markets to tailor menu offerings, merchandising, and promotions to meet local customer needs. Localization is applied selectively and only where required, ensuring the core experience remains consistent while supporting local relevance.
This role plays a critical part in validating that the global experience performs consistently, while ensuring local configurations are clear, usable, and effective for customers in each market.
The CRO & UX Researcher will drive optimization and continuous improvement of KFC’s Atlas web and mobile app experience, while helping establish and scale UX research capabilities within the Global Brand Experience team.
This role combines qualitative user research with data-informed insights, partnering closely with Analytics to uncover behavioral patterns, identify friction, and inform experimentation strategies that improve conversion, transactions, and customer retention.
A key focus of this role is conducting usability testing in both existing and upcoming markets to ensure Atlas delivers a high-quality, locally relevant customer experience as it scales globally.
Scope & Impact
Improves conversion, transactions, engagement, and retention across Atlas digital journeys
Enables successful market launches through in-market usability testing
Establishes a scalable approach to combining qualitative and quantitative insights
Builds foundational UX research and CRO capabilities within the Brand Experience team
Influences product roadmap and experience strategy through data-driven insights
Drives a culture of continuous optimization and test-and-learn experimentation
#J-18808-Ljbffr
Sprachkenntnisse
- English
Hinweis für Nutzer
Dieses Stellenangebot wurde von einem unserer Partner veröffentlicht. Sie können das Originalangebot einsehen hier.