Sr. Analyst, Advanced AnalyticsDormont Manufacturing Company • San Francisco, California, United States
Sr. Analyst, Advanced Analytics
Dormont Manufacturing Company
- San Francisco, California, United States
- San Francisco, California, United States
Über
Salary Range: $164,403- $186,900 Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
What You’ll Do
SQL, Python, Excel, Powerpoint, LLM usage to extract, manipulate, model and analyze retail and media data to measure marketing effectiveness;
Hands on expertise with Adobe Analytics with experience navigating workspace, building segments, creating calculated metrics, and extracting insights on channels from traffic to conversion;
Ability in both PowerBI and Tableau to construct and design functional dashboards and visualizations; interpret for storytelling, trend analysis, and executive reporting;
Understanding of Marketing Mix Modeling inputs and outputs and ability to interpret results for marketing optimization, with experience building diminishing return and saturation curves;
Understanding of media optimization KPIs and diagnostics including: Return on ad spend (ROAS), CPM / CPC, reach / frequency, Cost / Acquisition, CAC, CLV and Ecommerce metrics including Conversion, Average Unit Retail (AUR), and Average Order Size (AOS);
Clear understanding of the roles of incrementality vs attribution vs experimentation for marketing effectiveness measurement;
Ability to project manage media testing, reporting and ad hoc requests from start to finish via robust project plans and attention to detail;
Direct collaboration with external stakeholders including Meta, Google, 3rd party marketing agencies and proven partnership with internal stakeholders including Finance, Marketing;
Ability to develop, deliver and communicate findings and recommendations via data visualizations and PowerPoint presentation decks and level up insights for leadership teams; and
Consultative approach to identifying media investment opportunities and budget optimization strategies; ability to translate data-driven insights into actionable recommendations that maximize marketing impact and efficiency.
Who You Are Master’s degree in Mathematics, Statistics, Data Science, Computer Science, or related field and 3 years of experience in the job offered or related role.
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Sprachkenntnisse
- English
Hinweis für Nutzer
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