Über
Data Orchestration: Lead the integration of first-party data across CRMs (like Salesforce), CDPs, and ERPs to create a 360-degree view of the customer.
Identity Resolution: Implement strategies to track and recognize customers across devices and physical touchpoints while maintaining strict data privacy compliance (GDPR/CCPA).
Personalization & Automation: Design technical workflows for real-time triggers, such as abandoned cart recovery, location-based mobile alerts, and loyalty program updates.
Vendor Management: Evaluate and select third-party vendors (e.g., ESP, CMS, Analytics, DAM) and manage the technical relationships and API integrations.
Performance Optimization: Audit existing tools to eliminate redundancies, reduce tech debt, and ensure data flows seamlessly between marketing and commerce platforms.
Experience & Qualifications Retail Expertise: 5+ years of experience in MarTech, specifically within a retail or e-commerce environment where physical and digital stores intersect.
Strategic Vision: Ability to translate complex business requirements into technical reference architectures.
Leadership: Proven experience leading cross-functional teams (DevOps, Data Science, and Creative) to launch large-scale marketing initiatives.
Communication: A translator who can explain API limitations to a Marketing Director and business goals to a Software Engineer.
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Sprachkenntnisse
- English
Hinweis für Nutzer
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