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Digital Marketing Associate
Second Stage Theater
- New York, New York, United States
- New York, New York, United States
Über
3 days ago Requisition ID: 1016
Salary Range: $57,000.00 To $60,000.00 Annually
Title: Digital Marketing Associate
Classification: Full-Time, Regular
Reports to: Associate Director of Marketing and Communications
Department: Marketing
Location: New York, New York / Remote Hybrid (at least 3 days/week in the 2ST offices)
About Second Stage Theater At Second Stage, we create and champion plays and musical works solely from contemporary writers. Over the past 47 years, we have developed and presented over 200 daring and provocative theatrical experiences by working with countless artists who have contributed their talents to our award‑winning productions. As the only Broadway company exclusively devoted to contemporary American writers, Second Stage is dedicated to introducing the world to bold and diverse voices of American creativity.
Position Overview Reporting to the Associate Director of Marketing and Communications and working closely with the Assistant Director of Marketing and Design, the Digital Marketing Associate is a key member of the Marketing team, which operates under the leadership and direction of the Chief Marketing Officer. The Digital Marketing Associate is responsible for managing and executing marketing and membership campaigns that keep the theater’s brand fresh to our existing patrons while attracting new audiences. This person manages all digital channels and maintains a consistent and accessible brand voice across platforms.
Website
Assume a key role in the upcoming website redesign project—provide selected agency with all assets, participate in extensive testing, and ensure site meets accessibility, SEO and analytics requirements
Manage company’s website using the backend CMS including building new web pages and maintaining accurate and up‑to‑date information; onboard other team members to the new system
Act as the primary contact with our website developer to make larger scale updates
Manage website update request form and make necessary changes in a timely manner
Social Media
Develop and maintain a weekly social media schedule as part of the overall marketing calendar
Generate original social media content to drive marketing campaigns
Assist in producing in‑house video content
Monitor daily press clips and generate content based on press mentions
Respond to inquiries via 2ST platforms
Partner with other departments to generate and deliver social media content
Be on‑site to cover select performances and pre/post‑show events including opening nights, Development functions, and marketing events for social media; this will require some night and weekend work
Email/Digital Marketing
Create a monthly newsletter, in collaboration with the marketing team
Assist with developing content strategy, key messaging, and drafting content copy for communications pieces for each production and other institutional projects
Create and deploy emails from other departments, including Development
Measure and report performance of all digital marketing campaigns and assess against goals
Stay up to date with developments in digital and social advertising practices and generate new ideas to engage audiences
Establish an internal email routing/review system for internal stakeholders and make necessary edits
Participate in creative discussions with outside advertising agency and press team
Perform other duties as assigned, including helping with marketing events and some nights and weekend work
Knowledge, Skills, & Qualifications Required:
At least 2 years of digital marketing experience, preferably in the performing arts
Passion for theater; you know what is happening in the NY theater scene
Strong written and oral communication skills; ability to work in teams and communicate a coherent vision to a group while also incorporating feedback on those ideas
Robust knowledge of all social media platforms, current trends, and best practices
Ability to multi‑task in a fast‑paced and ever‑changing environment under deadlines
Strong organizational skills and attention to detail
Strong computer skills, including working knowledge of Meta Business Suite to draft and schedule posts to Instagram & Facebook and analyze results; ability or interest in learning to edit and design in Adobe Creative Suite
Commitment to Equity, Diversity, & Inclusion; thrives in a diverse working environment
Preferred
Working knowledge of email service providers (preferably Wordfly)
Time will be spent in an office with quiet to moderate noise level and occasionally in the theatre with often loud and amplified noises. The office environment requires using the computer, phone, and other routine office equipment. Majority of the work will be performed inside at room temperature.
Physical Requirements Position requires long periods of sitting. While sitting in the office, employee is required to use hands, wrists, and fingers for keyboard and other office equipment.
Second Stage’s working hours are 10 AM to 6 PM. Hours may also include nights and weekends, as assigned.
Benefits Second Stage offers a full benefits package including vacation, medical, dental, and vision insurance, Flexible Spending Accounts, 401(k) retirement plan with employer contribution, life insurance and short and long‑term disability coverage upon eligibility.
EOE Statement Second Stage is dedicated to building an equitable and inclusive working environment that reflects a diversity of backgrounds and experiences. Individuals from populations underrepresented in the theater field are encouraged to apply. Second Stage is an Equal Opportunity Employer. All positions at Second Stage are filled without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, alienage, citizenship or immigration status, disability, pregnancy, genetic information, military or veteran status, marital or civil partnership/union status, familial status, caregiver status, domestic violence, sexual violence or stalking victim status, sexual and reproductive health decisions, arrest or conviction record to the extent required by applicable law, unemployment status, credit history, height or weight, or any other protected characteristic as established by applicable law.
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Sprachkenntnisse
- English
Hinweis für Nutzer
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