Manager, Digital Marketing
TeamWork Online
- Tempe, Arizona, United States
- Tempe, Arizona, United States
Über
Digital Strategy & Performance
Develop and execute integrated digital marketing strategies across paid, owned, and earned channels Work with media agency on media plan and optimizations Manage and optimize campaigns across paid media (search, social, display, programmatic) Own performance against key KPIs including revenue, ROAS, CAC, and conversion rates Lead budget allocation and pacing, balancing efficiency with growth opportunities Identify trends and optimization opportunities through ongoing data analysis
CRM & Lifecycle Marketing
Own CRM strategy and execution across email, SMS, and push notifications Build and optimize lifecycle programs (acquisition, onboarding, engagement, retention, win-back) Leverage segmentation, personalization, and behavioral triggers to enhance customer experience Partner with data teams to ensure accurate audience targeting and journey mapping Continuously test and optimize messaging, creative, and timing to improve performance
Campaign Calendar & Channel Orchestration
Partner cross-functionally to align campaigns with key business initiatives Lead campaign briefs and alignment Lead tentpole campaigns Own the integrated campaign calendar, aligning all digital touchpoints across paid media, CRM, web, and app Ensure consistent messaging, timing, and sequencing across channels to create a seamless customer journey Define channel roles (lead vs. support) to maximize impact and eliminate redundancy Optimize timing, frequency, and audience strategy based on performance data Establish governance for campaign prioritization and execution
Data, Testing & Optimization
Build and maintain dashboards to track performance across channels and campaigns Lead A/B and multivariate testing strategies Translate data into actionable insights and recommendations Ensure proper tracking, attribution, and tagging
Other duties as assigned
Qualifications/Requirements:
Education: A bachelor's degree in marketing, communications, or equivalent experience Experience: At least three to five years experience in digital or engagement marketing Strong expertise in paid media and CRM/lifecycle marketing Experience with Salesforce Marketing Cloud, Google Analytics, Meta, Google Ads Strong understanding of attribution and data analysis Proven ability to manage budgets and optimize performance Ability to collaborate across departments and levels throughout an organization Strong English written and verbal communication skills Flexibility to work evenings, weekends, and holidays; hours may vary depending on business needs Must complete all pre-employment forms and successfully pass a background check
The Arizona Cardinals Football Club has developed a comprehensive benefits package that provides economic and inclusive benefits to full-time employees. The Cardinals benefits offer care, protection, and support for employees and their loved ones. The Cardinals organization encourages an environment that is conducive to living a healthy, productive, and flexible lifestyle. Benefits and Perks include, but are not limited to:
Health, Dental, and Vision Insurance options; effective the first day of hire 401 (k) retirement option with employer match contribution Paid Time Off Accruals (including sick time accruals) Paid Time Off for most Federal holidays Time off for Maternity, Paternity, Military, and Bereavement MDLIVE: 24/7 medical support Flexible Spending Accounts (FSA) & Health Care Saving Account options Discounts on Cardinals gear & paraphernalia Tuition reimbursement & Professional Growth opportunities Daily free lunch Complimentary season tickets Subsidized gym memberships
The Arizona Cardinals Football Club is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Sprachkenntnisse
- English
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