Über
The Marketing Manager will lead and execute marketing strategies that drive awareness, engagement, and demand for Eagle Analytical's products and services. This role involves overseeing marketing initiatives across traditional and digital channels, managing campaigns, guiding internal teams, and supporting business objectives through effective marketing communication. The ideal candidate has a strong background in marketing leadership, project management, and strategy execution in the pharmaceutical, pharmacy, or laboratory services sector.
What You'll Do
Develop and manage all sales and marketing assets for new and existing products and services, including but limited to case studies, whitepapers, presentations, sales kits, webinars, expos, email campaigns, and direct mailDevelop product-launch plans for assigned products and services, including forecasting, cross-functional coordination, and implementation of communication plansCreate and implement a strategic planning process integrated into all marketing and communication activitiesMaintain a current, working knowledge of 503a, 503b, cGMP, and hospital regulations relevant to Eagle's offeringsUtilize market research, competitive intelligence, and buyer persona development to drive marketing strategyEnsure marketing programs, campaigns, and departmental objectives support overall corporate strategyTrack engagement, ROI, and budget on marketing initiatives to inform future strategiesEmpower internal customer-facing teams to operate within the overall marketing strategyProcess client feedback and collaborate with product teams to inform testing programs and service offeringsWork with marketing team to produce compelling marketing content across print, digital, and social media channelsGenerate demand for Eagle products through targeted campaigns and measure effectivenessOversee project management and execution of all marketing tasks, ensuring deadlines and quality standards are metDevelop relationships and negotiate terms with key contracted clientsDevelop and deliver marketing-communication education programs, materials, and events to support Eagle's services and offeringsEnsure global brand alignment and consistency across all marketing tacticsAdminister day-to-day marketing functions, including email, website content, social media, trade shows, special events, and media relationsSupport product pricing initiatives, as needed
Who You Are
Bachelor's degree in Marketing, Business, Communications, or related field (Master's preferred)8-10 years of marketing experience, including product marketing, campaign management, and cross-functional collaborationProven track record of managing and navigating complex organizational structuresPrior experience developing, managing, and maintaining budgetsDemonstrated experience in the design, execution, and measurement of marketing and communication activitiesWorking knowledge of marketing communications production and delivery technologies, including website development and Search Engine Optimization (SEO)Experience overseeing design and production of marketing and communication materials across print, digital, and social media channelsExcellent time management, multi-tasking, organizational, consulting, project management, and planning skillsStrong analytical, strategic, and problem-solving abilitiesExcellent written, verbal, and presentation communication skillsAdvanced computer skills in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint) and Adobe Creative Suite; experience with marketing automation and CRM platforms is a plusAbility to work independently and collaboratively in a fast-paced environmentAbility to travel up to 30%
Who We Are
Serving customers since 2004, Eagle offers the highest quality in preparation testing for sterility, bacterial endotoxins, microbial detection, beyond-use dating (BUD) determination and active ingredient potency. State-of-the-art equipment, combined with the experience and knowledge of our team, makes Eagle the best choice for all testing needs. The Eagle team is committed not only to performing the best quality control testing, but also working relentlessly with our customers on solutions if tests receive unexpected results. Learn more at www.eagleanalytical.com.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Sprachkenntnisse
- English
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