Search Engine Optimization SpecialistBased Agency • Lexington, Kentucky, United States

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Search Engine Optimization Specialist

Based Agency

Lexington, Kentucky, United States

Lexington, Kentucky, United States

Über

Based Agency is seeking a skilled and creative SEO Specialist with proven experience in driving organic growth through a combination of robust on-site and off-site strategies. Normal Priority About the job Search Engine Optimization Specialist Remote Marketing Full Time Normal Overview: Based Agency is seeking a skilled and creative SEO Specialist with proven experience in driving organic growth through a combination of robust on-site and off-site strategies. The ideal candidate excels at outreach for backlink acquisition and guest posting, with a strong foundation in technical, content, and authority-building SEO. Experience with Local SEO and Google Business Profile optimization is a major plus, but not required. If you have a passion for measurable results, love collaborating with service-based businesses, and can back up your work with case studies, we want to hear from you. Responsibilities: – Develop, implement, and manage effective SEO strategies for a portfolio of local, service-based business clients. – Conduct outreach campaigns to secure high-quality backlinks through guest posting, niche edits, partnerships, and content collaboration. – Perform detailed site audits; provide actionable recommendations for technical SEO, site structure, and on-page content improvements. – Optimize web pages for improved rankings, including meta tags, headings, schema markup, internal linking, and page speed. – Monitor, analyze, and report on SEO performance using tools like Google Analytics, Search Console, SEMrush, or similar platforms. – Stay up to date with algorithm changes and emerging best practices to maintain and grow client rankings. – Collaborate with content teams to guide editorial strategy and ensure all content is search-optimized. – Manage off-site SEO projects, analyze existing backlink profiles, and identify and disavow toxic links as necessary. – If experienced, optimize and manage Local SEO efforts (Google Business Profile, citations, local link building) for select clients. – Communicate strategies, action items, and performance to both internal teams and clients. Requirements: – Minimum 3 years of hands-on SEO experience (agency or fast-paced in-house environment preferred). – At least 2 years of overall marketing experience. – Proven outreach and link building experience: including guest posting, identifying prospects, and building lasting relationships. – Strong expertise in both on-site and off-site SEO tactics. – Experience with key SEO and analytics tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog, Google Analytics, Google Search Console, etc.). – Excellent English writing and communication skills, with a knack for persuasive outreach and strategic collaboration. – Ability to independently manage tasks, troubleshoot issues, and deliver high-quality results on schedule. – Must have your own work computer and reliable high-speed internet. – Case studies or examples of your SEO results strongly preferred: please provide with application if possible. Preferred (but not required): – Experience with Local SEO and Google Business Profile optimization. – History of SEO success for local service-based businesses. – Familiarity with WordPress, Shopify, or other major CMS platforms. – Knowledge of conversion rate optimization (CRO) best practices – Background in agency settings or high-velocity lead generation companies. Benefits & Company Culture: – Fully Remote Position: Work from anywhere, on eastern standard timezone (NYC). – Innovative Team: Join a marketing team that values creative ideas, continuous learning, and modern tactics. – Professional Growth: Opportunities for expanding your skills with training, certifications, and mentorship. – Latest Tools: Access to industry-leading tools and support to maximize your campaign performance. – Competitive Compensation: Pay based on your experience with performance-based incentives. – Work-Life Balance: We respect your time and prioritize a healthy work environment. – Collaborative Culture: Supportive team that celebrates real wins together. – Paid Time Off: Work-life balance is important to us.
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Lexington, Kentucky, United States

Sprachkenntnisse

English

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