SVP Field Operations
BrainWorks
- Saint Paul, Illinois, United States
- Saint Paul, Illinois, United States
Über
The
Senior Vice President, Field Operations
is a senior executive accountable for the financial performance, operational execution, clinical excellence, and experience delivery across national clinic portfolio. This leader oversees 6 districts, each structured with: One Operational District Leader One Clinical Regional Leader The
SVP
ensures strong, aligned leadership across both channels and drives consistent execution that results in: 4-wall profitability Revenue growth Exceptional client satisfaction Clinical quality and compliance A consistently delivered brand experience This role owns not only performance metrics but also the delivery of the brand experience in every clinic, every day — ensuring service standards, treatment protocols, hospitality expectations, and client education frameworks are executed consistently and reflected in satisfaction scores, reviews, retention, and repeat behavior. The
SVP
also leads the brand’s Learning & Development function, field incentive design, and commercial enablement strategy in partnership with Marketing, Call Center, Finance, and Clinical leadership. Direct Reports
Operational District Leaders Clinical Regional Leaders Key Responsibilities
Enterprise Field Leadership Lead and develop 7 regional operational and clinical leadership pairings to drive aligned performance. Establish clear scorecards, accountability rhythms, and performance standards across all districts. Ensure strong collaboration between operational and clinical channels to protect both profitability and treatment excellence. Drive consistent execution of company priorities across all markets. Own all 4-wall performance metrics across the national portfolio, including revenue, profitability, labor optimization, cost control, and margin expansion. Drive improvements in GAAP revenue, cash revenue, package conversion, rebooking, services per appointment, utilization, and contribution margin. Identify performance gaps quickly and implement corrective action plans with measurable impact. Build disciplined operating rhythms (weekly reviews, KPI cadences, field visits, performance audits). Ownership of the Brand Experience
Own the consistent delivery of the brand’s service and treatment standards across all clinics. Ensure execution of the full client journey framework:
Consultation quality Treatment delivery excellence Education and aftercare clarity Membership and package positioning Rebooking discipline Review request confidence
Hold regional leaders accountable for:
Google rating trends and review volume OSAT / highly satisfied scores Retention and repeat visit behavior Clinical audit performance
Ensure clinics reflect the brand’s hospitality standards, brand presentation, and facility excellence at all times. Incentive & Performance Architecture
Design, implement, and optimize field and 4-wall incentive and bonus programs aligned with company goals. Partner with the CEO and CFO to ensure performance investments deliver measurable ROI. Maintain transparency, simplicity, and operational clarity in all incentive frameworks. Partner with Marketing and Call Center leadership to optimize the end-to-end prospect-to-client journey. Lead-to-booking conversion Trial effectiveness and same-day conversion Membership and package conversion Lifetime value Deliver field playbooks, scripts, and coaching frameworks that translate strategy into daily behaviors. Serve as executive sponsor for field talent strategy, succession planning, and leadership development. Build high-performance regional leadership bench strength. Establish clear promotion standards and performance expectations. Foster a culture grounded in accountability, clarity, operational rigor, and hospitality. Model decisive, data-driven, and people-centered leadership. Cross-Functional Partnership
Collaborate with Operations Services, Clinical Operations, Marketing, Call Center, HR, Finance, and Facilities to execute strategic initiatives. Support new clinic openings, service launches, and integrations with disciplined field execution. Provide structured field insights to inform technology and process improvements. Qualifications
10+ years of senior multi-unit operational leadership in beauty, wellness, healthcare, retail, hospitality, or related industries with a recurring revenue and service-based component. Proven success leading large, distributed field organizations with full P&L accountability. Experience overseeing both operational and clinical leadership structures. Demonstrated ability to scale systems and enforce execution discipline across multiple regions. Strong financial acumen and KPI-driven leadership style. Experience designing incentive and performance compensation frameworks. Exceptional executive communication and cross-functional influence skills. Consideration:
Background in Learning & Development or scalable field capability-building programs.
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Sprachkenntnisse
- English
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