Integrated Marketing ManagerThe Mom Project • Saint Paul, Illinois, United States
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Integrated Marketing Manager
The Mom Project
- Saint Paul, Illinois, United States
- Saint Paul, Illinois, United States
Über
Marketing Capabilities
Digital Marketing, Social Media Management, Media Buying Preferred Skills
A/B Testing Ability To Meet Deadlines Advertising Campaigns Brand Awareness Brand Messaging Branding Canva (Software) Content Marketing Creative Thinking Customer Retention Data Analysis Graphic Design Marketing Automation Multitasking Newsletters Salesforce Marketing Cloud Social Media Preferred Industry Experience
Advertising 5 - 8 years experience At our company, we specialize in creating meaningful connections between brands and their audiences. We see beyond the typical agency-client relationship, aiming to meet the diverse needs of our clients with innovative solutions. As we continue to grow and redefine industry standards, we are expanding our team to further our mission. About the Role:
We are looking for a results-driven
Integrated Digital Marketing Manager
to lead our
organic social media, paid media, and email marketing
efforts. This role is responsible for developing and executing multi-channel marketing strategies that drive brand awareness, engagement, lead generation, and customer retention. The ideal candidate is a strategic thinker with a deep understanding of digital trends, data analytics, and audience engagement across platforms. About the Department:
The Media Department here is dedicated to pioneering new ways to engage consumers and client partners. Operating at the crossroads of B2B and B2C marketing, our goal is to transform client perceptions and make them indispensable in their respective markets. We leverage data-driven insights to craft campaigns that set new standards in marketing innovation, driving significant engagement and loyalty. Key Responsibilities:
Plan, launch, and optimize paid advertising campaigns across platforms (Google Ads, Meta, LinkedIn, TikTok, etc.). Conduct A/B testing on ad creatives, audience targeting, and messaging to improve performance. Manage budgets efficiently to maximize ROI and track key performance metrics. Develop and execute email marketing campaigns, including automated workflows, newsletters, and promotional emails. Optimize email performance through segmentation, personalization, and A/B testing. Maintain and grow the email database while ensuring compliance with best practices (GDPR, CAN-SPAM, etc.). Develop and execute a content strategy that aligns with brand messaging and business goals. Manage day-to-day posting and community engagement team members, and performance tracking across social media platforms (Instagram, LinkedIn, TikTok, etc.). Analyze audience insights and trends to optimize organic social efforts. Track and report key performance indicators (KPIs) for all digital marketing initiatives. Use data insights to refine strategies and improve conversion rates across channels. Collaborate with creative and content teams to ensure consistent messaging and branding. About You:
3–5+ years of experience in digital marketing, with expertise in social media, paid media, and email marketing. Strong knowledge of Google Ads, Meta Business Suite, LinkedIn Ads, and other ad platforms. Experience with email marketing platforms such as Klaviyo, HubSpot, Mailchimp, or Salesforce Marketing Cloud. Proficiency in Google Analytics, Meta Insights, and other analytics tools. Ability to develop data-driven strategies to improve engagement and ROI. Strong project management skills with the ability to multitask and meet deadlines. Excellent communication and creative thinking skills. Preferred Qualifications:
Experience with SEO and content marketing. Familiarity with CRM and marketing automation tools. Basic knowledge of graphic design tools (Canva, Adobe Suite) is a plus. We offer competitive compensation and benefits tailored to the needs of our employees. This role is remote, with compensation varying based on the candidate's location and experience. Additionally, new hires are eligible for health insurance, 401K enrollment, and paid leave after 90 days of employment. We look forward to welcoming a dynamic and strategic leader to our team who is ready to make a significant impact in our industry and beyond. All applicants applying for U.S. job openings must be legally authorized to work in the United States and are required to have U.S. residency at the time of application. If you are a person with a disability needing assistance with the application, or at any point in the hiring process, please contact us at support@themomproject.com. Screening Questions
How many years of experience do you have in paid media strategy? How many years of experience do you have managing organic social media? Are you within commuting distance to New York City? How many years of experience do you have with E-commerce tracking?
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Sprachkenntnisse
- English
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