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Sr. Digital Marketing Analyst
collystring
- Saint Paul, Illinois, United States
- Saint Paul, Illinois, United States
Über
This is the range for the role, please be mindful when applying
Stuff to know: Small Team, No Funding/Investors, Fully Remote Position
Why collystring?
We're a remote first performance marketing agency - we don't have a physical office or plan to return to one
Benefits that matter: unlimited PTO, retirement (with match), medical & dental insurance, remote (from anywhere in the US)
You will be directly accountable & responsible over your service line - we are looking for doers, self starters, and entrepreneurs who enjoy pulling levers, delivering strategy, and fostering client relationships
You’re going to enjoy every client that you have the opportunity to work with – we are good at turning down business that doesn’t make sense for the agency or the mental health of our team
You will have direct access to the CEO and leadership team as you build out our data offering - this means you get to go as fast as you want
About the role:
You should have full working knowledge of platforms like Google Analytics, Tag Manager, and Looker Studio. You understand the difference in the attribution models between Ads and GA (and more). You understand how the data layer functions and the value in accurate tracking. You have the ability to analyze conversion paths and develop a hypothesis to optimize conversion rates.
Most importantly: you have a “what’s next” mindset. You chase thoughts and ideas, you’re passionate about what’s around the upcoming corner and one or two miles ahead.
Our ideal candidate has:
Experience in both Lead Generation and eCommerce
2-3 years experience in data analytics + tracking architecture
Responsibilities
Design and implement comprehensive analytics frameworks including GA4 configuration, data layer architecture, and cross-platform tracking solutions
Develop and maintain advanced reporting dashboards in Looker Studio, Supermetrics, and other visualization platforms
Configure and manage customer data platforms including Segment for unified data collection and routing
Implement and optimize tracking solutions using tools like Elevar for enhanced eCommerce tracking
Support and help understand A/B and multivariate testing strategies aimed at improving user engagement, conversion rates, and overall digital experience
Develop analytics strategies and implementations to serve diverse client portfolios ranging from enterprise organizations with hundreds of pages to smaller businesses with streamlined digital footprints
Ensure data accuracy and integrity across all client measurement systems through systematic validation and QA processes
Analyze multi-channel performance data to deliver actionable insights and strategic recommendations
Collaborate with our data director to optimize data collection pipelines and measurement capabilities
Lead troubleshooting efforts for tracking discrepancies and attribution challenges
Present complex analytical findings to diverse stakeholder groups with clarity and confidence
Benefits
Unlimited PTO after your second month of employment
Medical, dental, and vision – collystring subsidizes roughly ~50% of this based on most plans
Maternity & paternity leave – because life is more than work
401k
Remote work within the United States
Technology stipend: having a functional (and cool) workstation has been statistically proven to enhance productivity by 99%. Want a new monitor, need some new airpods? Sweet, just ask.
Profit sharing after your second year of employment
Four (4) day, 32hr work week
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Management and Manufacturing
Industries
Advertising Services
Referrals increase your chances of interviewing at collystring by 2x
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Sprachkenntnisse
- English
Hinweis für Nutzer
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