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Mobile Games Ads Creative Director
Numrah
- Saint Paul, Illinois, United States
- Saint Paul, Illinois, United States
Über
You will sit at the intersection of Marketing, Data, and Game Design, turning player psychology into winning ad creatives.
Key Responsibilities
Creative Strategy: Develop a roadmap for video ad themes, including cinematic trailers, gameplay edits, "fail" ads, and live‑action/UGC content.
Production Management: Lead a team of video editors to produce a high volume of assets weekly.
Performance Analysis: Partner with the UA team to analyze hook rates, hold rates, and conversion metrics. Use data to "kill" losing concepts and iterate on winners.
Market Intelligence: Stay ahead of mobile advertising trends (TikTok, Meta, AppLovin) and conduct competitive analysis on what other top‑grossing games are doing.
Brand Stewardship: Ensure all ad creatives feel consistent with the game’s world while pushing the boundaries of what works in a 15‑second format.
The Ideal Candidate
The Experience: 5+ years in mobile gaming or a performance marketing agency. You have a portfolio of ads that actually moved the needle on the App Store/Google Play.
The "Hook" Mentality: You understand that the first 3 seconds of a video are the most important. You know how to design "thumb‑stoppers."
Technical Literacy: Familiarity with the Adobe Creative Suite (After Effects/Premiere) and an understanding of Unity/Unreal engine (for capturing gameplay) is a huge plus.
Data‑Informed, Not Data‑Driven: You aren't afraid of a spreadsheet, but you also know when to take a creative risk that the data hasn't seen yet.
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Sprachkenntnisse
- English
Hinweis für Nutzer
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