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Digital PR Specialist
Omniscient Digital
- Saint Paul, Illinois, United States
- Saint Paul, Illinois, United States
Über
About This Role We're looking for a Digital PR Specialist who understands that off‑page strategy in 2026 is about much more than link building. The channels that influence how brands get discovered are shifting. We need someone who can operate across all of it.
While the position is remote, candidates must be based +/- 3 hours of Eastern Time.
What You'll Do
Build and manage link acquisition campaigns. Plan, execute, and iterate on link‑building campaigns across your portfolio of accounts. This includes prospecting high‑authority, editorially relevant sites; crafting personalized pitches that lead with value; securing placements that move the needle on domain authority and referral traffic. You know the difference between a link that matters and one that doesn’t.
Run brand mention and digital PR outreach. Identify and pursue unlinked brand mentions, product citations, and earned media opportunities. Pitch client stories, data, and expertise to journalists, bloggers, newsletter authors, and podcast hosts.
Distribute original research and data‑driven content. Work with the Creative team to package and promote original research reports, surveys, and data studies. Build outreach campaigns that turn proprietary data into earned coverage, backlinks, and brand authority.
Develop and execute Reddit engagement strategies. Map relevant subreddits for each client, understand community norms and moderation expectations, and develop engagement playbooks that position clients as genuine contributors.
Collaborate across channel teams. Work with On‑Page/Organic Growth strategists to align link targets with keyword priorities. Coordinate with Creative on asset development for outreach campaigns.
Report on performance and iterate. Track campaign metrics, analyze what's working, retire what isn't, and bring recommendations for how to improve.
Time Breakdown
40%: Outreach execution – prospecting, pitching, relationship building, and follow‑up.
20%: Campaign strategy and planning – researching targets, building pitch angles, coordinating with Creative.
15%: Reddit and community engagement – subreddit mapping, engagement strategy, drafting contributions.
15%: Reporting, analysis, and iteration – tracking performance, refining approach.
10%: Team collaboration, internal meetings, and professional development.
Who You Are
You think in terms of earned attention, not just links.
You're a strong communicator and relationship builder.
You're curious about how AI is changing search.
You're comfortable using AI tools in your day‑to‑day work.
You're resourceful and self‑directed.
You're comfortable with data and reporting.
You're interested in the bigger picture.
How You Benefit
You'll help build a Digital PR function from the ground up at an agency redefining off‑page strategy.
You'll work across earned media formats – link‑building, brand mentions, original research distribution, Reddit, digital PR.
You'll develop expertise in GEO and AI visibility at a time when few practitioners understand this space.
You'll work with ambitious B2B brands and see how your work directly contributes to their growth.
You can work from anywhere – we're a 100% remote company.
You'll have opportunities to take on more responsibility and grow with the function.
You'll have the option to travel to annual team retreats and workshops.
We offer competitive benefits:
Competitive pay
Opportunity for quarterly profit share after one year of employment
Medical, dental, and vision insurance for US‑based
401k with employer match
Unlimited PTO
Learning and development budget
Monthly networking stipend
An environment to grow your skills, confidence, and career
Equal Opportunity Omniscient Digital is an equal opportunity employer. We ensure equal opportunity and all candidates are considered without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, marital status, ancestry, physical or mental disability, veteran status, or any other legally protected characteristics.
Omniscient Digital's Privacy Policy explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise regarding Omniscient Digital's use of your personal information.
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Sprachkenntnisse
- English
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