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Growth Lead
Community Phone
- Saint Paul, Illinois, United States
- Saint Paul, Illinois, United States
Über
About the role Community Phone already works. We’ve reached 8-figure ARR with strong product-market fit, disciplined unit economics, and a lean team. Most growth to date has come from Google (organic + paid) and traditional media. The bottleneck is not analytics, tooling, or alignment. The bottleneck is opening the next scalable acquisition channel and making creative work at scale. We’re hiring a
Growth Lead, Acquisition
to own that problem end-to-end:
Identify a new non-Google channel
Make it viable through creative and execution
Scale it responsibly
Decide what lives and what dies
Please note: This is not a coordination role. This is an ownership role.
Your Mission Your job is to
build and scale a new acquisition channel outside of Google , with
creative as the primary lever .
Within ~90 days, success looks like:
Meta, TikTok, or another non-Google channel - or amalgam thereof - producing at least $100k of new ARR per month
Scaling at or below target CAC payback or target CAC:cohorted cash 3yr LTV ratio (net of experimental spend)
A repeatable creative testing system that produces winners
Clear conviction on whether the channel is worth further capital
You are accountable for outcomes, not just experimentation.
You will Own New Channel Creation. Launch, test, and scale non-Google channels (Meta, TikTok, affiliates, influencers, etc.). Start from zero, not from mature, inherited accounts. Own spend, pacing, and scale decisions within a ~$300k/month budget. Make clear go / no-go calls on channels quickly. Own Creative Direction for Acquisition.
Creative is not a downstream input in this role; it is the core growth lever. You will:
Define creative strategy by channel (angles, hooks, narratives, formats)
Design creative tests tied to explicit hypotheses
Drive testing velocity and iteration cadence
Identify when creative, bidding, targeting, or downstream website or lifecycle is the constraint
Be responsible for creative production
You are not necessarily expected to design assets yourself, but you are responsible for what creative exists, why, and on what production schedule. We do not have a dedicated creative resource that you will be handed.
Own Channel-Level Performance
You Are Directly Responsible For
Signup volume by channel
CAC efficiency, CAC:3yr LTV ratio, and payback trends on your channel(s)
Incremental MRR contribution from your channel(s)
Diagnosing performance swings and taking action
Attribution and reporting already exist. You can use that existing infrastructure to move quickly. You will be provided a strong in-house analytics and attribution resource.
Operate with Speed and Conviction
Place clear bets with imperfect information
Kill losers decisively
Avoid premature optimization
Communicate simply and honestly about what’s working and what isn’t
You are... This Role Is a Strong Fit If You
Have been a founder, early employee, or first growth hire at a startup that grew revenue fast
Have personally taken a non-Google acquisition channel from $0 → scale
Treat creative as a strategic system, not just assets
Are comfortable being judged by outcomes, not activity
Care both about a fast growth rate and financially sound unit economics
You Should Enjoy
High autonomy
Low bureaucracy
Direct access to decision-makers
Clear accountability
What We’re Not Looking For
Career media buyers optimizing mature accounts
Growth leads who coordinate but don’t own
Marketers who rely on agencies to think for them
Anyone uncomfortable being on the hook for channel result
Why Ex-Founders Like This Role
Founder-level trust without founder-level risk
Real budget and authority
Clear, durable impact
A chance to define a growth pillar, not just run campaigns
Community Phone Culture Community Phone has a customer-obsessed culture. We are looking for team members who love our product and mission. Beyond the job description, here are some traits members of our team share:
We value Curiosity and learning in our employees. We promote open-mindedness, embrace mistakes, and encourage challenging questions for personal growth. We create a culture of continuous learning to empower our team to tackle challenges and excel in their roles.
Efficiency Where it Counts. We operate lean, optimizing resources to improve our products and deliver a world-class customer experience. We prioritize value over excess, embodying a scrappy and resourceful spirit to achieve our mission and values.
We prioritize taking decisive action over deliberation, recognizing that building a world-class product requires pushing personal limits and taking risks. We believe that a Bias Toward Action is essential for achieving our goals and delivering exceptional results to our customers.
We strive for Transparency and prioritize open, Direct communication. This helps us resolve issues quickly and build strong relationships with our stakeholders.
We take our work seriously and see it as a reflection of who we are. We\'re always looking for ways to improve and are open to feedback. We approach our work with a sense of ownership and a desire to deliver the best possible results. By embodying a Founder Mindset, we\'re able to achieve our goals and create exceptional products.
We value a Caring Mentality. Our customers come first, and we collaborate to provide exceptional service. We prioritize teamwork over personal accolades, fostering a customer-focused culture that drives our success and promotes a supportive work environment.
Compensation Our range for this position is between $140,000 - $160,000 + Equity. Benefits include 401(k) and health insurance, among many others! Total compensation is based on several factors that are unique to each candidate. These factors include (but are not limited to) job-related knowledge and skill set, depth of experience, certifications and/or degrees, and specific work location.
This is a full time position open to candidates based outside of the United States. You\'ll work closely with our global team, but you will be expected to have the majority of your workday in PST hours.
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Sprachkenntnisse
- English
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