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Creative Strategist
Fat Earth
- New York, New York, United States
- New York, New York, United States
Über
Responsibilities
Creative Ideation:
Generate innovative and impactful creative concepts that align with client goals and target audience insights. Develop these concepts into actionable briefs for the creative team to execute against. Collaborate with cross-functional teams, including media buyers, account managers, copywriters, and designers, to bring concepts to life. Ensure quality assurance by reviewing creative deliverables before they are presented to the client.
Strategic Planning:
Develop and implement creative strategies that enhance overall performance marketing efforts. Align creative concepts with data-driven insights to optimize campaign performance. Analyze and understand pertinent data points that inform the overall strategy and develop those into client facing insights.
Client Collaboration:
Work closely with clients to understand their business goals, target audience, and brand identity. Present creative strategies and concepts to clients, incorporating their feedback and ensuring alignment with performance metrics.
Market Research:
Stay abreast of industry trends, competitor activities, and emerging technologies to inform creative strategies. Use market insights to develop unique and competitive creative solutions.
Qualifications
Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
3+ years experience in creative strategy in an agency setting.
Strong understanding of digital advertising platforms and performance marketing principles.
Direct response creative experience across Meta, TikTok, or YouTube.
Familiarity with creative testing frameworks (A/B, multivariate).
Ability to read paid media dashboards and pull creative insights from performance data.
Excellent communication and interpersonal skills.
Ability to thrive in a fast-paced, deadline-driven environment.
Detail-oriented with a focus on delivering high-quality results.
Compensation
Competitive salary ($75,000 – $90,000 per year)
Healthcare (Medical, Dental, Vision)
401k + matching
Paid Parental Leave
Unlimited PTO
Fully remote
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Sprachkenntnisse
- English
Hinweis für Nutzer
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