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Senior Playbook Designer
FreelanceJobs
- Canada
- Canada
Über
We are building a flagship Marketing Playbook series, not bloated PDFs, not lead magnets, not corporate handouts.
Our current materials are ~100 pages of dense thinking.
Your role is to massively reduce, clarify, and visualise that content into a sharp, high-signal 30–40 page playbook.
This is not a formatting job. This is structured thinking translated into intelligent visual communication.
What This Actually Is
We need someone who can:
• Design original graphs and data visualisations
• Turn frameworks into clear, proprietary diagrams
• Create infographics that simplify complex ideas
• Make dense strategy material easy to absorb
• Design something that feels like a premium playbook, not a Canva template
The output must feel completely unique to Dadek Digital. No stock layouts. No generic corporate styling. No recycled SaaS templates.
If your portfolio feels like standard agency pitch decks, this is not a fit.
The Objective
Take ~100 pages of material and distil it into a 30–40 page strategic playbook that is:
• Authoritative
• Visually engaging
• Easy to navigate
• Commercially sharp
• Built for decision-makers
Less text. More clarity. More signal. Less filler.
Non-Negotiable Requirements
• Proven experience designing strategy / marketing/ consulting / SaaS playbooks
• Strong original illustration capability (not template-based)
• Advanced layout, typography, spacing, and hierarchy skills
• Experience designing custom graphs, charts, and infographics
• Ability to simplify complex material visually
• Proficiency in Figma or InDesign
• High attention to detail
Strongly Preferred
• Background in marketing, consulting, SaaS, or performance media
• Experience designing paid digital products (not just freebies)
• Ability to challenge layout and suggest structural improvements
• Clear thinking, not just design execution
What This Is Not
• Not a Canva ebook
• Not a "pretty PDF" job
• Not formatting text into boxes
• Not stock illustration work
Deliverables (Per Playbook)
• Fully designed 30–40 page premium playbook
• Custom layout system (grids, margins, hierarchy)
• Original visual frameworks and diagrams
• Custom graphs and infographics
• Branded cover design
• Structured section dividers
• Digital-optimised PDF
• Print-ready PDF
• Source files (Figma or InDesign)
• Two/three revision rounds
What To Include (Mandatory)
• Brief summary of relevant experience
• PDF examples of strategy playbooks (not just Dribbble links)
• Confirmation whether illustrations are 100% original
• Fixed price for 30–40 page playbook
• Proposed milestone breakdown (we work strictly with milestone-based payments)
• Turnaround time
• Tools used
Contract duration of 1 to 3 months.
Mandatory skills: Graphic Design, Data Visualization, infographic design, Figma, Adobe InDesign, Editorial Design
Sprachkenntnisse
- English
Hinweis für Nutzer
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