Dieses Stellenangebot ist nicht mehr verfügbar
Shopify Google Tracking Audit — Ads + GA4 + GTM
FreelanceJobs
- Canada
- Canada
Über
We need a read only audit of our Shopify purchase tracking stack to map all purchase emitters and quantify conversion loss. No changes permitted in this job. Do not edit GTM, GA4, Google Ads, Shopify, CMP, or campaigns.
Deliverables, must provide evidence
1. Purchase Signal Map on thank you page
Using GTM Preview, Tag Assistant, and DevTools Network, identify every purchase emitter and how many times it fires per order. Include screenshots and the key request URLs and parameters.
Confirm Google Ads hits such as pagead conversion requests and any doubleclick requests.
Confirm GA4 purchase hits such as collect v2 purchase and the transaction id.
Confirm any Shopify Google and YouTube app or pixel purchase emitter.
2. Google Ads conversion actions audit
List all Purchase conversion actions and settings including source type, Primary or Secondary, counting One or Every, windows, attribution model, Enhanced Conversions status.
3. GA4 audit
Confirm how purchase is sent, GTM vs Google tag or app, confirm transaction id source, and whether duplicate purchase events fire.
4. Leak snapshot, last 30 days
Using our first party Truth Ledger export plus Ads and GA4 reporting, estimate the percent of paid orders that appear in Ads and GA4. Segment by consent granted or denied, gclid vs gbraid or wbraid, value zero vs value greater than zero.
Important constraints
Audit only. No implementation, no rebuilds, no installing new pixels.
This is not PPC management. This is tracking plumbing and diagnostics.
Answer these in your proposal
1. How will you identify every purchase emitter on Shopify without making changes
2. What Network evidence will you capture to prove purchase fired once vs multiple times
3. Have you de duplicated Shopify Google Ads purchase tracking before, briefly describe
Contract duration of less than 1 month.
Mandatory skills: Google Ads, Shopify, Google Tag Manager, Google Analytics, ga4, conversion tracking, Marketing Analytics, Growth Analytics, Data Analysis
Sprachkenntnisse
- English
Hinweis für Nutzer
Dieses Stellenangebot wurde von einem unserer Partner veröffentlicht. Sie können das Originalangebot einsehen hier.