Marketing & Brand Development Manager

About Thermal R&D Performance

Thermal R&D Performance designs and manufactures high-performance exhaust systems and automotive components for the performance aftermarket. Our products are proudly engineered and manufactured in the USA, and our brand has built a loyal following across enthusiast communities.

We are entering a new phase of growth — expanding beyond a single flagship product into truck, off-road, and future automotive categories. To support this, we're building a more intentional, scalable sales and marketing engine.

The Role

We are looking for a
Marketing & Brand Development Manager
to own and execute our marketing strategy across brand, content, product launches, and digital channels.

This is a
hands-on role
for someone who enjoys both strategy
and
execution. You will work directly with the CEO and sales team to turn product innovation into market traction and long-term brand equity.

What You'll DoBrand & Strategy

• Own and evolve the
  Thermal R&D Performance brand voice and positioning
• Build quarterly and annual marketing plans aligned with revenue and product goals
• Ensure consistent brand execution across web, social, email, packaging, and promotions

Product Launches & Campaigns

• Plan and execute structured launches for new vehicle platforms (e.g., F-150, Ram, Silverado)
• Coordinate launch assets: photo, video, influencer content, email, and social
• Partner with sales to support dealer communications and promotional strategy

Digital Marketing & Demand Generation

• Manage website and e-commerce performance (Shopify)
• Execute and optimize email campaigns and paid ads (Google, Meta, YouTube)
• Track and improve traffic, conversion rates, and ROI

Content & Community

• Own the content calendar (social posts, installs, product features, customer stories)
• Manage influencer relationships, forums, and enthusiast communities
• Coordinate part-time or contract creative resources (photo/video/design)

Analytics & Reporting

• Track marketing KPIs and campaign performance
• Deliver clear monthly reporting on engagement, revenue impact, and ROI
• Continuously refine strategy based on performance data

What Success Looks Like (First 12 Months)

• +25% growth in brand reach and engagement
• Meaningful penetration into new markets & new product platforms
• 15-20% YoY growth in direct-to-consumer / Shopify revenue
• ≥3:1 ROI on paid ad spend
• Develop successful, repeatable launch and content systems

What We're Looking For

Required

• 3–7 years of experience in marketing, brand, or growth roles
• Strong digital marketing and content execution skills
• Experience managing campaigns and external creative partners
• Data-driven mindset with strong organizational skills

Preferred

• Automotive aftermarket, motorsports, or enthusiast-driven brand experience
• Experience launching physical products
• Familiarity with Shopify, Google Analytics, Meta Ads, and influencer marketing
• Comfort working in a manufacturing & entrepreneurial environment

Compensation & Benefits

• Base Salary:
  $95,000 – $125,000 (DOE)
• Performance Bonus:
  Based on growth and KPI achievement
• Benefits:
  Discretionary Monthly Bonus, PTO, and growth opportunities
• Opportunity to grow into a senior leadership role as the business and future holding company expand

Why Join Thermal R&D Performance?

This is a chance to
build
, not just maintain. You'll have real ownership, direct access to leadership, and the ability to shape how a respected performance brand grows into new markets.

If you want your work to directly influence revenue, brand equity, and long-term company value — this role is for you.

To Apply:

• Please submit your resume and a brief note highlighting relevant experience or past product launches.