Growth Marketing Manager

Growth Marketing Manager — Krunchbox (Texas-Based - Dallas / Austin Preferred)

Retail SaaS Analytics | North America Focus | Full-Time

About Krunchbox

Krunchbox is a retail analytics SaaS platform that helps vendors increase sell-through, prevent stockouts, and deliver smarter insights to the world's largest retailers. In 2026, we are launching Krunchbox Reimagined and ClimateDemand, two AI-powered products designed to transform how vendors use POS data to drive revenue.

Role Overview

The Growth Marketing Manager will own the full-funnel growth engine across paid, organic, outbound support, and content-driven demand generation. You will work closely with Sales, Product and Leadership to build predictable pipeline and scale Krunchbox across North America and Australia.

This is a hands-on role for a marketer with experience in SaaS growth, retail tech, analytics, or data-driven B2B products with proven impact scaling pipeline for fast-growing companies.

What You'll Own

Pipeline & Demand Generation

• Build and execute multi-channel campaigns across paid digital, LinkedIn, email, events, and category-specific triggers.

• Develop and optimize ICP-led outbound sequences with SDRs.

• Create high-intent campaigns targeting Mid-Market vendors, forecasting-led buyers, and CPG teams.

• Stand up launch campaigns for Reimagined and ClimateDemand (April 2026).

Content & Product Marketing

• Produce high-converting content: case studies, playbooks, one-pagers, landing pages, and email flows.

• Translate product updates into compelling value propositions and buyer narratives.

• Support Sales with competitive positioning (Alloy, Crisp, SPS).

• Build retailer-specific messaging for Lowe's, Home Depot, Walmart, Target, etc.

Brand & Positioning

• Strengthen Krunchbox's presence in the U.S. retail vendor ecosystem.

• Own our digital footprint — website, SEO, social presence, and conversion paths.

• Establish Krunchbox as the leader in prescriptive retail insights and climate-driven forecasting.

Analytics & Optimization

• Build dashboards to track funnel performance, CAC, CPL, and conversion efficiency.

• Run experiments to validate messaging, channels, and offers.

• Implement attribution and performance tracking across campaigns and channels.

Events & Ecosystem Plays

• Manage presence at retail/CPG conferences.

• Execute micro-events, roundtables, and category-specific virtual sessions.

• Support referral and partner-driven growth motions.

Performance Marketing

• Run Google Ads (Search + Display), LinkedIn Ads, retargeting campaigns.

• Execute A/B testing across ads, landing pages, and messaging.

• Optimize paid spend toward pipeline and CAC targets.

SEO & Content Strategy

• Conduct keyword research, on-page optimization, and content planning.

• Build backlink strategies and authority-building content programs.

Analytics & Experimentation

• Use GA4, Hotjar, Mixpanel, Looker Studio, or similar tools to design and measure experiments.

• Translate performance insights into tactical improvements.

Conversion Rate Optimization (CRO)

• Conduct landing page experiments and funnel improvements.

• Run copy testing to improve conversion rates across acquisition paths.

What Success Looks Like

• Predictable, high-quality pipeline aligned to 2026 GTM.

• Rising inbound velocity and growing top-of-funnel performance.

• Strong product launch execution for Reimagined and ClimateDemand.

• Differentiated messaging against competitors (Alloy, Crisp, SPS).

• Sales team equipped with strong collateral and competitive insights.

Ideal Experience

• 3–7+ years in SaaS growth marketing, ideally in analytics, retail tech, or data-driven B2B.

• Experience marketing to Sales, Operations, CPG, or Supply Chain personas.

• Proven track record of pipeline creation and campaign performance.

• Strong analytical mindset and comfort working with data.

• High-velocity operator comfortable in a scaling, founder-led environment.

• Based in Texas (Dallas / Austin preferred).

Why Join Krunchbox

• Major ownership in shaping our North American growth engine.

• Unique AI-powered products launching in 2026.

• Fast-moving, high-impact environment with global reach.

• Competitive compensatio, 15 days PTO, & Health Insurance