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Head of Marketing / VP of Marketing
- Chicago, Illinois, United States
- Chicago, Illinois, United States
Über
Castify (Creators of Screencastify) is a leading video technology company helping teachers scale their impact and improve student outcomes across K-12, post-secondary education, and corporate markets. With 15M+ users and growing, we are seeking a Head of Marketing / VP of Marketing to lead our next stage of growth. We are also actively expanding into new and exciting markets outside of K-12 including bringing our tested solution into companies and organizations.
We are evolving from a widely-used screen recorder into an AI-first learning and collaboration platform, and we need a marketing leader who can own the full picture. This role spans B2B and B2C, demand generation and product marketing, and AI-enabled marketing operations. You will report directly to the President, GTM, lead one individual contributor, and be deeply hands-on yourself. The right person sees a lean team plus smart AI tooling as an advantage, not a constraint.
Go-To-Market & Demand Generation
- Own the full marketing lifecycle across B2B and B2C; strategy through execution.
- Drive pipeline and revenue growth in close partnership with Sales.
- Leverage the B2C user base to fuel B2B acquisition (PLG motion).
- Build a consistent outbound motion and convert marketing activity to closed revenue.
B2C Business Ownership
- Own B2C marketing end-to-end: acquisition, activation, retention, and upsell.
- Run lifecycle marketing programs (email, in-product, push) to convert free users and reactivate dormant ones.
- Build community and content strategies to grow organic reach.
- Track B2C KPIs: MAU, conversion rate, churn, and B2C ARR.
AI-Enabled Marketing Workflows & Agents
- Design and deploy AI agents across marketing functions: content, lead scoring, personalization, SEO, and reporting.
- Build automated, intelligence-driven programs that scale output without scaling headcount.
- Stay at the forefront of AI marketing tools and codify workflows on which the team can iterate.
- Model what AI-first marketing operations look like for the rest of the organization.
Product Marketing
- Own positioning, messaging, and segmentation across all customer segments.
- Create sales enablement materials, customer-facing content, and internal training resources.
- Conduct user research to inform go-to-market strategy and surface actionable market insights.
- Represent Castify at conferences, events, and customer meetings.
Leadership, Planning & Reporting
- Lead and coach one marketing IC while remaining deeply hands-on yourself.
- Use AI tooling to multiply team capacity, enabling two people to operate like many.
- Establish KPIs across B2B and B2C and provide regular performance reporting.
- Work with the executive team on strategic planning and market expansion into new segments.
Sprachkenntnisse
- English
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