Digital Analytics Manager
Marchon Partners
- Boston, Massachusetts, United States
- Boston, Massachusetts, United States
À propos
Digital Analytics Manager Duration:
6-12 Month Contract Location:
Hybrid onsite 3/days in Boston, MA We are seeking a
Digital Analytics Manager
to join our Insights & Analytics team for a high-impact 6-12 month engagement. You’ll drive analytical insights across our digital ecosystem—website, email, and media channels—while ensuring the measurement infrastructure that powers those insights runs smoothly. This role blends
strategic analytics
(deep dives, performance analysis, bespoke projects) with
operational excellence
(tagging governance, data quality, vendor management). You’ll be equally comfortable presenting campaign performance insights and troubleshooting why a data feed isn’t mapping correctly. Ideal for someone who wants pharmaceutical industry experience while working on meaningful analytics that inform marketing strategy. What You’ll Do Analytics & Insights (60% of role): Lead analytics projects
- conduct website performance deep dives, email stream analysis, and channel-specific investigations that uncover actionable insights Answer the hard questions
- provide ad-hoc analysis on digital performance, diagnose trends, and translate data into business recommendations Drive bespoke analytics initiatives
- design and execute custom analyses that support marketing decision-making across web, email, and digital media Maintain dashboards
- ensure Google Analytics and Looker Studio reporting delivers the metrics stakeholders need Measurement Operations (40% of role): Manage tagging operations vendor
- oversee implementation to ensure data is captured accurately, stored according to our measurement strategy, and flows correctly into Google Analytics Own data quality
- validate that website tagging, email tracking, and third-party media feeds are clean, complete, and analytics-ready Maintain measurement infrastructure
- ensure tagging frameworks align with cross-brand objectives and evolving analytics needs Partner with Privacy/Legal
- keep data collection and reporting compliant with regulatory requirements What Success Looks Like Analytics Impact: Delivered 3-5 high-value insights projects (e.g., “why did website conversion drop 15%?” or “which email streams drive the most engagement?”) Enabled faster decision-making through reliable ad-hoc analysis and reporting Operations Excellence: Reduced data quality issues and troubleshooting time through proactive vendor management Implemented scalable tagging processes that make future analytics easier What You Bring Required: 5+ years in digital marketing analytics
- you’ve done the work: built analyses, answered business questions, and presented insights Strong analytics chops
- comfortable with website deep dives, funnel analysis, segmentation, and performance diagnostics Web analytics platform expertise
- hands-on experience with Google Analytics (GA4 preferred) or Adobe Analytics—both reporting AND configuration Operations fluency
- you understand tagging, taxonomy, data feeds, and can manage vendors who implement them Stakeholder collaboration
- you’ve worked across marketing, analytics, agencies, and technical teams Detail orientation with strategic mindset
- you catch data quality issues AND see the bigger analytical picture Preferred: Pharmaceutical or healthcare industry
background Looker Studio, PowerBI or similar BI tools
experience SQL querying skills
and/or experience with cloud data platforms (Snowflake, BigQuery) Understanding of
consent management and privacy compliance Education:
Bachelor’s degree required The Right Fit You’re ideal for this role if you: ✓ Get energized by
answering “why” questions
with data ✓ Don’t mind
rolling up your sleeves
on tagging specs when needed ✓ See operations work as
enabling better analytics , not busywork ✓ Thrive in
environments where you own end-to-end
(question → data → insight) ✓ Want
pharmaceutical analytics experience
on your resume You’re probably not the right fit if you: ✗ Only want pure strategy work (no execution) ✗ Prefer to stay in dashboards (some vendor management required) ✗ Get frustrated when data isn’t perfect (you’ll be the one fixing it) Why This Role? Professional Growth: Gain
pharmaceutical/healthcare analytics experience
with a leading biotech company Own
high-visibility projects
that directly inform marketing strategy Build both
analytical depth and operational breadth Work Environment: Collaborative culture
- work with talented analytics, marketing, and agency partners Meaningful impact
- your insights help communicate how the client’s medicines improve lives Potential for extension
- strong performers considered for longer engagement or future opportunities The Reality: This is a
true hybrid role
- some days you’re presenting insights, others you’re reviewing tagging specs You’ll work with
vendors and agencies
- ability to manage external partners matters 6-12 month contract
with clear deliverables and scope
Compétences linguistiques
- English
Avis aux utilisateurs
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