Sales Development Representative (6 months) - Remote (US)

United States | Remote | 6 month contract

We're looking for a global Sales Development Representative (SDR) to join our team on a 6 month contract.

At Optimal, we build powerful research tools that help teams make data-driven decisions. Trusted by some of the world's biggest brands, we're passionate about user experience and the transformative power of human insight.

As a Sales Development Representative (SDR) at Optimal, you will play a crucial role in identifying, qualifying, and nurturing leads to drive sales growth.

This role is a blend of inbound and outbound prospecting, with a strong focus on proactive U.S. and international outbound activity, alongside the qualification and triage of inbound leads.

A key part of this role will also be helping us build and document our sales playbook from the ground up. This includes capturing and refining outreach sequences, call learnings, messaging, and best practices so we can scale a high-performing SDR function.

You will work closely with our Sales team pods to generate new business opportunities and contribute to the overall success of the company through managing and setting meetings with leads.

• Prospecting & Outreach: Identify and contact potential clients through a variety of outreach methods including email, LinkedIn, and phone calls
• Lead Qualification: Qualify inbound leads and set meetings with Account Executives by applying BANT criteria
• Pipeline Management: Nurture leads and ensure timely follow-ups to move them through the sales pipeline
• Sales Process & Playbook Development: Document and continuously improve our outbound and inbound sales motions, including outreach sequences, messaging frameworks, objection handling, and insights from call recordings
• CRM & Data Management: Update and maintain accurate sales activity records in Salesforce or HubSpot
• Market Research: Conduct research on potential customers and industry trends
• Collaboration: Work closely with Sales and Marketing teams to align strategies and share insights
• Sales Target Achievement: Consistently meet or exceed monthly and quarterly quotas for qualified opportunities and meetings completed
• Product Knowledge: Maintain a strong understanding of our products, services, and competitors to effectively communicate value to prospects

• Consistently meet or exceed monthly and quarterly targets for inbound and outbound outreach, including emails, calls, and LinkedIn outreach
• A high percentage of inbound leads successfully qualified according to BANT criteria
• Consistently meet or exceed the number of meetings scheduled with Account Executives each month
• A well-documented and evolving SDR playbook that can be used to scale the team
• The ability to nurture and move leads effectively through the pipeline, ensuring timely follow-ups
• Maintaining up-to-date and accurate records in CRM tools (HubSpot), ensuring no missed opportunities
• Demonstrating strong product knowledge in conversations with prospects, leading to higher engagement and trust

• Experience in a sales, marketing, or other relevant role, preferably in a SaaS or tech environment
• Strong communication and interpersonal skills
• Excellent organizational and time management abilities
• Proven ability to build relationships and generate leads
• Experience with CRM software (e.g. Salesforce, HubSpot)
• Interest in building and improving sales processes
• A passion for technology and a strong interest in UX
• Ability to work in a fast paced, remote environment across different timezones

• Competitive salary (we offer a salary that reflects your experience and the value you'll bring to our team)
• Employee Share Option Plan (ESOP) to help you benefit from the long-term success of the company
• Annual wellbeing allowance and support
• Home office set-up
• 4 weeks annual leave plus an additional day off on your birthday!
• Opportunities for professional growth and development
• Remote and flexible working (this is a fully remote role based in the US, with some travel required for team and customer meetings)

If this sounds like something excites you, apply now. We'll be interviewing as applications come through.