Demand Generation Manager – ABM
remoterocketship
- Remote, Oregon, United States
- Remote, Oregon, United States
À propos
Run competitor takedown campaigns targeting priority accounts — building the playbooks, messaging, and offers that give our sales team an edge in competitive deals against Marketo, Klaviyo, Braze, and others Scale the ABM program in North America — running direct mail, gifting, survey, and targeted offer campaigns against priority accounts, working hand-in-hand with sales to move deals forward Build and iterate on ABM plays that break through the noise — personalized content, sequenced outreach, and creative tactics tailored to high-value accounts and segments Partner closely with AEs and Sales Directors to identify intent signals, flag account-level activity, and create campaigns that accelerate pipeline Develop coordinated post-campaign follow-up strategies in lockstep with sales — not just launching plays but owning what happens after Turn one-off experiments into repeatable programs — launch a play, measure it, and if it works, productize it into an always-on motion Support targeted field events and executive experiences in North America as part of the broader ABM strategy Requirements:
Located in North America Competitive marketing experience — proven track record building takedown campaigns, displacement messaging, and sales plays targeting specific platforms; ideally with direct experience competing against Marketo, Klaviyo, Braze, or similar Track record of success in creating and scaling demand programs in B2B SaaS Hands-on experience running ABM programs end-to-end - from account selection and campaign design through to pipeline reporting Experience with direct mail, gifting, and physical campaign execution (tools like Postal, Sendoso, or similar) Knowledgeable and experienced using marketing, sales, and ABM tools like Salesforce, Customer.io, Hubspot, Marketo, Usergems, Zoominfo, and/or Salesloft. Strong collaborator with sales — someone who sees AEs as partners, not just consumers of leads, and proactively brings them into campaign design ROI and metrics-driven — ability to create, analyze, and iterate based on data Growth mindset and self-motivated; comfortable building programs from scratch and owning outcomes Familiarity with the MarTech competitive landscape is a strong plus — existing context on where Customer.io competes will accelerate ramp. Benefits:
100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family 16 weeks of paid parental leave Unlimited PTO Stipends for remote work and wellness A professional development budget More
Compétences linguistiques
- English
Avis aux utilisateurs
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