Analytics Lead
remoterocketship
- Remote, Oregon, United States
- Remote, Oregon, United States
À propos
Own the end-to-end tracking architecture across all client accounts: Google Tag Manager, GA4, CDPs (Segment, RudderStack, Teleaum, etc.), Meta Pixel + CAPI, Google Ads Enhanced Conversions, TikTok Events API, and any other ad network data pipelines — and be well versed enough in these systems to support clients hands-on with implementation Define tagging standards, naming conventions, and data layer specifications for new client onboarding Review and sign off on all pixel/tag implementations done by the junior tracking specialist before anything goes live Lead tracking QA processes: diagnose misfires, validate conversion events, and ensure data integrity across environments (dev, staging, production) Own server-side tracking setups and consent-mode configurations as privacy requirements evolve Build measurement plans for every client: define the KPIs that actually matter, the attribution approach best suited to their funnel, and the testing roadmap for the next 6–12 months Design and run incrementality tests — geo-based holdouts, PSA holdout tests, conversion lift studies — and translate results into media budget recommendations Interpret and pressure-test platform-reported metrics (Meta Ads Manager, Google Ads, etc.); challenge results that don't hold up to scrutiny Lead or collaborate on Marketing Mix Modeling (MMM) engagements — either scoping vendor-run models or building lightweight versions in-house Own the cross-channel attribution model: evaluate last-click vs. data-driven vs. time-decay approaches per client context and document your rationale Build and maintain executive-level dashboards (Looker Studio, Looker, Power BI, or equivalent) that go beyond vanity metrics to show incremental business impact Establish a regular reporting cadence: weekly performance pulse, monthly deep-dives, and quarterly measurement reviews with clients Write clear, opinionated insight narratives — not just charts — that connect data to the decisions clients need to make Manage one junior Analytics/Tracking Specialist: set their priorities, review their work, give them a clear growth path Build the analytics practice playbook: onboarding templates, tracking specs, measurement plan frameworks, experiment design guides Stay current on the ad platform measurement landscape — platform pixel changes, consent/privacy shifts, new incrementality products from Meta, Google, TikTok — and update internal practices accordingly. Requirements:
4–7 years of experience in marketing analytics, measurement, or marketing science at a performance agency or fast-moving in-house growth team Hands-on GTM expertise: you've built complex container setups yourself, not just documented them for a developer Real incrementality testing experience — you've designed a geo holdout or conversion lift test, run it, and presented the results to a skeptical client Solid understanding of the full ad network measurement stack: Meta CAPI, Google Enhanced Conversions, GA4 event model, server-side tagging, and how privacy regulations affect all of it Proficiency in SQL — you can write your own queries to pull and validate raw data without asking a data engineer Ability to communicate complex findings to non-technical stakeholders without dumbing them down or losing accuracy Comfortable being the final word on "is our tracking trustworthy?" for a portfolio of clients simultaneously. Benefits:
Diversity, Equity, and Inclusion: Pearmill is a diverse company with team members hailing from all backgrounds and walks of life. We’re a globally-distributed team and committed to continuing to build a company that represents the world we live in. We encourage candidates of underrepresented groups to apply.
Compétences linguistiques
- English
Avis aux utilisateurs
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