Global Content Manager

Vontier Corporation

United States

United States

À propos

INTRODUCTION and WHAT YOU WILL DO (Job Responsibilities) This role is hybrid to Raleigh, NC (27607) The Global Content Manager will be responsible for developing and executing a comprehensive content strategy that aligns with our business goals in the mobility, technology, and infrastructure space. This role requires a deep understanding of industry trends, audience needs, and effective storytelling to create engaging and informative content that drives brand awareness, customer engagement, and thought leadership. Key Responsibilities: Content Strategy Development: Strategic Planning: Develop and implement a robust content strategy focusing our strategic narrative to help Vontier ‘own’ a position within the mobility sector. Audience Insights: Conduct thorough research to understand target audience segments and their content preferences to tailor messaging effectively.
Content Creation and Management: Content Production: Own the creation of high-quality content across various formats, including articles, whitepapers, case studies, videos, and social media posts, ensuring alignment with brand tone of voice and guidelines. Editorial Calendar: Maintain and manage an editorial calendar that schedules content production and publication to ensure timely delivery and relevance.
Team Leadership: Team Development: Work with the Senior Director – Global Brand Marketing to build a skilled team of internal content creators and freelancer copywriters to support the Vontier Lines of Business to deliver first class thought leadership. Cross-Functional Collaboration: Work closely with marketing, product, and sales teams within the Vontier Lines of Business to align content initiatives, brand campaigns, and customer engagement strategies.
Performance Measurement and Optimization: Analytics and Reporting: Establish key performance indicators (KPIs) to measure content effectiveness and engagement, using analytics tools to track performance and make data-driven decisions. Continuous Improvement: Regularly review and optimize content based on performance metrics and audience feedback to enhance reach and impact.
Industry Engagement: Thought Leadership: Position Vontier and our Lines of Business as a thought leaders in the mobility, technology, and infrastructure space by producing insightful content that addresses industry challenges and innovations. Networking: Engage with industry influencers, participate in relevant events, and collaborate on content that elevates brand visibility and credibility.
Compliance and Best Practices: Quality Assurance: Ensure all content adheres to legal, regulatory, and ethical standards relevant to the mobility, technology, or infrastructure sectors. Best Practices: Stay updated on industry best practices and emerging trends in content marketing and digital engagement to continuously enhance the content strategy.

United States

Compétences linguistiques

English

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