Marketing & Content Manager, Quantitative SciencesMetrum Research Group • Boston, Massachusetts, United States
Marketing & Content Manager, Quantitative Sciences
Metrum Research Group
- Boston, Massachusetts, United States
- Boston, Massachusetts, United States
À propos
The Marketing and Content Manager will successfully plan and implement MetrumRG’s marketing and content strategies with a focus in our Quantitative Sciences (QS) unit. This hands‑on role will work in close partnership with leadership, subject matter experts (SMEs), and other commercial team members to generate leads and build upon the company’s brand.
Responsibilities
Marketing strategy and implementation
Work with company leadership to develop and implement overall marketing strategy for QS service offerings within the guidelines of the mission of the company
Manage and maintain company website
Ensure site is working properly and content is up to date
Lead redesign/refresh project and oversee vendor activities
Work closely with the QS Business Development team to conduct marketing activities aligned with sales strategies and objectives
Design and execute lead generation strategies to drive awareness, engagement, and new business opportunities across service lines
Contribute to the development and execution of account based marketing (ABM) tactics
Develop marketing collateral (explainer videos, case studies, FAQs, capabilities presentations, etc)
Develop and execute data‑driven digital campaigns, optimizing performance through A/B testing, segmentation, and behavioral insights
Track and communicate to leadership engagement metrics such as MQLs and conversion rates across content, email, and events to inform future strategies
Serve as internal expert for marketing tools:
Hubspot Marketing Hub
Hubspot and Wordpress CMS
ZoomInfo
Canva
Ensure MetrumRG branding is consistent across all channels and media
Manage MetrumRG company‑wide brand style guide and social media policy
Understand target markets and positioning and participate in building strategies to reach each market
Identify and communicate opportunities to cross‑sell services/products with TechSolutions
Manage and maintain annual company marketing budget
Manage social media accounts, company newsletters, blog, etc
Manage LinkedIn strategy and work with SMEs to elevate visibility and attract attention from key contacts in target organizations
Work with external design team to develop logos, graphics, webpages, etc
As needed, coordinate with external PR agency to extend reach and gain additional press coverage of MetrumRG’s social impact and thought leadership
Event Management
Lead event logistics and represent MetrumRG at key conferences and scientific meetings
Plan and manage all conference exhibits, sponsorship, and branding activities
Secure exhibit space and all materials needed
Select optimal placement of exhibits and meeting spaces to support BD team objectives
Secure key sponsorships to strategically draw new customers
Manage conference activity tracking & promotion
Coordinate special events at scientific meetings and industry conferences (ex. invite only roundtables, trainings)
Capture key takeaways, prospect feedback, and interest patterns to inform future engagement
Content development
Work with SMEs, Leadership, and Business Development to develop compelling, timely, high‑impact written content across multiple channels including blog posts, social media, email campaigns, website copy, and marketing collateral that aligns with brand voice and marketing objectives
Manage full content creation process from ideation (with SMEs) to publication and performance tracking
Collaborate with SMEs to create integrated content strategies that support lead generation and customer engagement goals
Plan campaigns and themed thought leadership series to nurture relationships with key stakeholders
Research industry trends, competitor content, and target audience preferences to inform content creation and ensure relevance and competitive positioning
Optimize content for SEO by conducting keyword research, implementing best practices, and analyzing performance metrics to improve search visibility and organic traffic
Manage content calendars and editorial schedules to ensure consistent publishing cadence and timely delivery of marketing campaigns
Edit and proofread content for accuracy, clarity, and brand consistency while maintaining high editorial standards across all deliverables
Requirements, Skills
Excellent written and verbal communication skills
Fluency in the use of
Hubspot Marketing Hub
Hubspot and Wordpress CMS
ZoomInfo GTM platform
Canva, Adobe Creative Suite, or other design tools
Social media outlets (LinkedIn, Twitter)
Outstanding organizational skills with ability to handle multiple projects simultaneously and meet tight deadlines in fast‑paced environment
Strong writing and editing skills with portfolio demonstrating ability to create engaging content for diverse audiences and formats
Understanding of SEO principles, keyword research tools, and content optimization techniques to drive organic search performance
Demonstrated evidence of working with others to complete team‑level tasks on time.
Familiarity with data analysis and reporting tools to measure content performance and provide actionable insights for optimization
Education and Experience
5‑8 years experience in a hands on marketing role (Life Science, Biotech, or Pharmaceutical industry preferred)
4‑year degree or higher in communications, marketing, business, or related field or equivalent experience
Physical Demands The job frequently requires working at a computer terminal, standing or sitting, and the ability to operate the computer with proficiency.
Work Environment (remote, work from home)
The work environment is quiet with no adverse conditions.
Metrum Research Group is an equal‑opportunity employer Metrum Research Group EEO Statement MetrumRG believes that innovation is cultivated when we challenge each other with new ideas and perspectives. MetrumRG is an equal opportunity employer that is committed to building a diverse and inclusive team. All employment decisions are based on qualifications, merit, and business needs, and we prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
MetrumRG is committed to providing equal employment opportunities and reasonable accommodations for candidates and employees with disabilities. We encourage all qualified candidates to apply for positions within our organization. If you require reasonable accommodation because of a medical condition for the application or interview process, please contact Scotti Rylands or our Talent and Culture Department, (860)735-7043 x-622, or message us and we will work with you to meet your needs.
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Compétences linguistiques
- English
Avis aux utilisateurs
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