Ecommerce CRO Lead

We are seeking a CRO Lead to establish and scale a best-in-class Conversion Rate Optimization practice for our Direct-to-Consumer (DTC) eCommerce business. As a Powersports OEM, our eCommerce experience supports complex customer journeys-spanning parts & accessories, apparel research, fitment, financing, dealership integration, and post-purchase ownership.

This role will own conversion strategy, experimentation, and continuous optimization across our Magento (Adobe Commerce) platform, leveraging the experimentation and personalization stack. The CRO Lead will operate at the intersection of customer insight, data, UX, and revenue growth, turning insight into measurable impact.

This is a hands-on practice leadership role responsible for defining the CRO roadmap, building experimentation discipline, and partnering closely with UX, Engineering, Marketing, Analytics, Merchandising and Product teams.

YOU'LL HAVE THE OPPORTUNITY TO:

Build the CRO Practice

• Define and own the CRO vision, strategy, and roadmap aligned with DTC revenue targets, customer experience, and business goals

• Establish CRO as a core business capability, including processes, governance, prioritization frameworks, and success metrics

• Identify high-impact optimization opportunities across key funnels

• Balance quick-win experimentation with long-term UX and platform improvements

Lead Experimentation & Testing

• Lead A/B, multivariate, and personalization experiments using our CRO tool

• Develop clear hypotheses grounded in data, behavioral insights, and customer research

• Own experiment design, QA, execution, analysis, and recommendations

• Ensure statistical rigor, test validity, and clear interpretation of results

• Scale learnings across platforms, journeys, and markets

Oversee Data, Insights & Analytics

• Partner with Analytics teams to define and track conversion KPIs

• Use qualitative and quantitative inputs (GA4, Content Square. VoC via Qualtrics…)

• Translate data into actionable insights and business cases

Platform & Technical Collaboration

• Work closely with Engineering and Product teams on Magento (Adobe Commerce) capabilities, constraints, and enhancements

• Ensure experimentation and personalization are implemented cleanly, securely, and at scale

• Partner on technical SEO, performance optimization, and mobile-first experiences

• Influence roadmap decisions with CRO-driven insights

UX, Personalization & Customer Experience

• Collaborate with UX and Design to optimize:

• Navigation and information architecture

• Product discovery and merchandising

• Trust, confidence, and clarity for high-consideration purchases

• Leverage Optimizely personalization to deliver relevant experiences based on behavior, lifecycle stage, and customer intent

• Advocate for data-driven design decisions while respecting brand and regulatory requirements

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

• Experience in Ecommerce in a similar role

• Experience and abilities to build and scale a CRO practice

• Strong knowledge of A/B Testing and personalization use cases

• Strong knowledge of Analytics (GA4, Content Square, etc.)

• Strong knowledge of UX-and usability testing

• Rigorous methodological approach for high-quality and valid testing (statistics, writing, monitoring, QA)

• Basic knowledge of HTML, CSS, and JavaScript.

• Business acumen and proven record of strong stakeholder management skills

WHAT YOU’LL GAIN:

• Real-world experience in CRO and front-end development.

• Exposure to industry-standard tools and platforms.

• Mentorship from experienced developers and designers.

• Opportunity to contribute to live projects and see your work in action.

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!

For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let’s start with a strong foundation - You want it, we have it:

• Annual bonus based on the company’s financial results

• Generous paid time away

• Pension plan

• Collective saving opportunities

• Industry leading healthcare fully paid by BRP

What about some feel good perks:

• Flexible work schedule

• A summer schedule that varies by department and location

• Holiday season shutdown

• Educational resources

• Discount on BRP products

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 17,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination: It’s about the journey.