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Compagnie Des Montres Longines Francillon SA

International digital media specialist

  • +1
  • +2
  • CH
    Switzerland
Manifester de l'intérêt pour ce poste
  • +1
  • +2
  • CH
    Switzerland

À propos

The companyLongines - famous for the elegance of its timepieces - is a member of the Swatch Group Ltd, the world's leading manufacturer of horological products. Based in Saint-Imier, Switzerland since 1832, Longines watchmakers enjoy an expertise steeped in tradition, elegance and performance. With generations of experience as Official Timekeeper of World Championships and as a partner of international sports federations, Longines has created lasting and durable links to the world of sport.Job descriptionWe are looking for an International Digital Media Specialist for our Marketing Department. Role Overview As International Digital Media Specialist, you will be responsible for developing and executing digital media plans aimed at enhancing Longines' brand visibility and reaching target audiences effectively. Working collaboratively with cross-functional teams, you will plan global media campaigns that align with the brand's marketing objectives. The role requires a strategic and innovative planner with a deep understanding of digital trends, and an ability to ensure that marketing campaigns always benefit from the best media mix. In this role, your main tasks will be to : o Develop international media strategies in line with brand objectives and market trendso Plan, execute and monitor digital media campaigns across digital platforms (social media, display advertising, CTV)o Coordinate with internal teams and markets on the visual planning of global digital media campaignso Track, monitor and optimise media campaign performance against KPIs, evaluate results, and adjust strategy and budgets accordinglyo Produce bi-weekly, monthly, and quarterly reports and make strategic recommendations accordinglyo Collaborate with Longines' international teams to coordinate global and local media campaignso Collaborate and coordinate with the marketing teams on the creation of advertising copy and the development of digital assets to ensure consistent and impactful messagingo Manage relationships with agencies and third-party vendors who support Longines' paid marketing effortso Conduct market research and audience analysis to inform media planning decisionso Stay on top of the latest industry trends, emerging media channels and best practicesProfile2+ years of experience in digital media planningProven track record of successful media campaigns for luxury or prestige brandsExcellent analytical skills and the ability to interpret complex data with a good understanding of KPIs and metricsStrong negotiation and communication skillsCreative thinker with the ability to develop innovative media solutionsProficiency in media planning tools and softwareProven experience on Meta Business Manager, Google Ads, Google Analytics, Display & Video 360Experience in managing paid media budgets on a global levelExtensive knowledge and understanding of technology and digital trendsTeam player able to thrive in a fast-paced environment with multiple projects and quick turnarounds Professional requirementsTeam playerAutonomous and flexibleOrganized and able to manage prioritiesConscientious and have good resistance to stressCustomer-orientedLanguagesYou have a perfect command of French and English, both spoken and writtenKnowledge of German is an assetCompany addressSt-ImierContactRaphaël Spano jide76e9d3je jit0938je jiy25je

Compétences idéales

  • Google Analytics
  • Social Media
  • Switzerland

Expérience professionnelle

  • Digital specialist

Compétences linguistiques

  • English
Manifester de l'intérêt pour ce poste