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Sr. Analyst, Marketing Analytics
Tapestry, Inc.
- United States
- United States
À propos
Prepare and deliver comprehensive pulse reports for global marketing campaigns. Partner with global teams on real-time analytics to support in‑campaign optimizations. Implement campaign and brand lift studies across paid platforms to enable measurement of brand marketing. Analyze results globally and provide insights for campaign optimization, media planning and future strategies. Support ongoing analytics of marketing performance across paid and owned channels. Identify trends and opportunities to improve effectiveness of marketing channels. Support development of media mix model, including data ingestion and testing requirements. Partner closely with internal Data Science team to calibrate the model. Support global testing strategy across paid and email/SMS channels, including test strategy, experiment design and data analysis. Leverage marketing analytics tools, testing platforms and data visualization tools to streamline processes and improve efficiency.
Qualifications: • Bachelor's degree in Market Intelligence, Marketing or related field, or foreign equivalent. • Minimum 4 years of experience in marketing analytics, A/B testing or related roles. • Proficiency in statistical analysis and data visualization tools such as R, Python, Tableau, or similar. • Experience with analytical tools such as Excel/Access or SQL. • Familiarity with digital marketing channels, including paid search, social media, email or SEO. • Ability to convey complex findings to non‑technical stakeholders.
Salary: $102,482 – $106,000 per year, depending on experience.
Work schedule: 40 hours per week; requires working at the office 3 days a week (Tuesday, Wednesday and Thursday).
Benefits
Medical, dental and vision insurance
401(k) retirement plan
Paid paternity and maternity leave
Commuter benefits
Disability insurance
Tuition assistance
Coach is an equal opportunity and affirmative action employer. All employment decisions are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally‑recognized protected basis prohibited by applicable law.
Americans with Disabilities Act (ADA): Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs.
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Compétences linguistiques
- English
Avis aux utilisateurs
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