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Responsibilities Apply specialized technical knowledge and expertise to perform reviews relating to the full life cycle of models, information technology applications, or risk management/analysis used across the company. Collaborate and share knowledge with teams across the media organization, as appropriate. Build and maintain relationships with business partners at the manager and staff levels. Use data analysis, mining, and migration techniques for enhanced targeting, audience segmentation, clustering, profiling, and regression analysis Identify digital placement-level strengths and weaknesses across simultaneous campaigns and geographies Develop and maintain internal automated reporting tools, documents, scoring systems, and dashboards for on-going and post-campaign reporting Coordinate cross-functional reviews to discuss region- and campaign-specific findings and actionable recommendations for digital media campaigns built on various CPM, CPC, CPE, and CPA models Identify and facilitate resolution of tagging issues in coordination with Traffic and Production teams focused on site-side tracking, reporting, and implementation Provide client-facing/non-technical recommendations and insights, both in a written and verbal manner, that provide understandable and actionable optimizations. xywuqvp Work with Media, Strategic Intelligence and Account Services teams to develop measurement plans to deliver on campaign and client objectives Requirements Bachelor’s degree in related field 2-3 years experience in data and analytics field Must demonstrate the ability to successfully develop and run analytics (scripts) using specialized tools and platforms, specifically, R, Python, SQL, and/or SAS. Experience applying data synthesis, mining and regression techniques for enhanced targeting, audience segmentation, clustering, profiling, and insightful recommendations Advanced knowledge of Microsoft Excel General understanding of digital advertising, digital media strategy, ad placement type, placement-level insight, and standard media metrics Experience with data orchestration tools such as Annalect Omni Excellent verbal, written and interpersonal communication skills Ability to work independently and as part of a team Ability to manage multiple projects simultaneously while meeting deadlines Regression modeling focusing on maximizing yield while measuring the diminishing returns of ad spend at scale for thousands of locations. Data storytelling and presentation
Compétences linguistiques
- English
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