À propos
About Deep Foods Deep Foods is a leader in global flavors manufacturing and distribution in North America with operations in the US, Canada, India and Australia, and makes frozen meals, breads and appetizers as well as snacks, beverages, dairy and pantry essentials. Our brands include Bansi®, Babu’s®, Bhagwati’s®, Deep, Deep Brands (Deep Indian Kitchen® and Tem Toa®), Healthy Tiffin®, Hot Mix®, Mirch Masala®, Reena’s® and Udupi®. Since 1977, we have had one simple purpose: to share global flavors through made‑from‑scratch, authentically crafted food and drinks. As a family‑owned and operated company, it’s our mission that our food not only tastes good but also does good. That’s why every purchase of our products benefits the Deepkiran Foundation, which helps provide access to education for underprivileged children in rural India. You can find our more than 1,200 branded products in stores across the ethnic, natural, conventional, club, drug, mass and e‑commerce retail channels.
Position Overview We are seeking a Content Creator to help build our brand voice across social media channels. Responsibilities will include generating ideas, filming, and editing images. Our ideal candidate will have a passion for social media trends and creating compelling content! We are an equal‑opportunity employer and offer a competitive compensation and benefits package.
Responsibilities Content Creation Management
Create content for Deep Brand’s portfolio of brands, Deep Indian Kitchen & Tem Toa, in a way that accurately and authentically helps consumers get to know their unique personalities (light‑hearted, optimistic, outgoing, excited to share our Indian culture).
Experience in editing video and image content, ideally experience working Adobe, Canva, and Photoshop, bonus if you have experience leveraging AI to translate ideas into content.
Be a strategic, visual storyteller – translating brand strategy and mission into compelling brand stories and purpose‑led narratives.
You are willing and excited to appear in content, write copy, film, edit and post. Content will extend across social media platforms including, but not limited to TikTok, Instagram, Facebook, Pinterest and LinkedIn.
Style food and capture high‑quality static images and videos of our products, recipes, and culinary creations to showcase their appeal and versatility.
Thoroughly understand Deep Brands’ equity and develop content plans and initiatives which strengthen positioning, are memorable, and breakthrough with consumers.
Generate ideas and manage a content calendar for engaging posts, stories, videos, and graphics that showcase our products, recipes, and brand identity while ensuring a consistent posting cadence.
Collaborate with the marketing team to align content with brand messaging, promotions, and support campaign objectives.
Film content in the Deep Indian Kitchen office featuring our collective team and environment.
Community Engagement
Build our brand voice across our social media channels to actively engage with our audience, respond to comments, messages, and inquiries in a timely and professional manner.
Foster meaningful relationships with followers, and brand advocates to enhance brand loyalty and advocacy, along with managing influencer contracts and deliverables.
Immerse yourself in industry trends, user preferences, and competitor activities to optimize and evolve content strategy.
Team & Culture
Actively contribute to Deep Brands’ fast‑paced and energetic team culture, fostering collaboration and innovation.
Requirements
Bachelor’s degree and 2-3 years of experience in social media management / content creation, preferably in the Consumer Goods industry.
Proficiency in social media strategy and familiarity with influencer management.
Ability to plan, design, film, and edit content across TikTok, Instagram, Facebook, Pinterest, and LinkedIn as well as for other potential outlets, which could include: website, PR, digital media and new social platforms.
Advanced photography / videography skills and portfolio with visual examples of previous work, including food photography. Experience developing and editing video, GIF and static content from an iPhone.
Exceptional communication, collaboration, and interpersonal skills.
Strong project management skills and attention to detail.
Ability to thrive in a fast‑paced, dynamic environment.
Have knowledge of Instagram / TikTok for business, HootSuite (or other social listening/analytics platforms), Adobe Creative Suite, Canva, Photoshop, or other editing software.
Experience with Google Suite and Microsoft Office.
Location: Hybrid, reporting to main office in Union in New Jersey 3 days per week.
Travel no more than 5‑10%.
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Compétences linguistiques
- English
Avis aux utilisateurs
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