CRM Lead
Thorntons Law LLP
- Edinburgh, Scotland, United Kingdom
- Edinburgh, Scotland, United Kingdom
À propos
*Flexible Location (Glasgow, Edinburgh or Dundee)*
At Thorntons Law, every moment matters. Join us as a CRM Lead and you’ll feel inspired. You’ll feel connected. You’ll feel like you belong. And it all begins from the moment you join us.
That’s because we’ve created a different kind of law firm. Here, you’ll build relationships with clients and colleagues that really last. You’ll help shape what happens now, and what comes next. And we’ll support and encourage you to be the best you can be.
This is what life at Thorntons is all about. And this is your moment to be part of it.
*About the role*
As CRM Lead, you will play a central role in ensuring Thorntons’ client relationship data is accurate, insightful and effectively used to support marketing, business development, and client engagement. Working closely with the Digital Marketing Manager, Business Development teams, and colleagues across the firm, you will help make the CRM system a trusted and practical tool for campaigns, reporting, and growth initiatives.
This role combines maintaining CRM data quality, analysing insights, and collaborating with colleagues to inform decisions, improve processes, and strengthen client relationships. You will also support teams in using the CRM system confidently, promoting best practice, and helping the firm get the most value from its client information.
It’s about:
* *Data Quality & Management* – Ensuring CRM data is accurate, complete and consistent, applying standards and best practice across the system, while supporting agreed data governance, privacy and compliance requirements.
* *Insights & Reporting* – Building and maintaining CRM segments and distribution reports that provide actionable insight to support campaigns and business development priorities and producing dashboards and reports that highlight trends, opportunities and pipeline activity.
* *Campaign Support & CRM Activation* – Managing workflows and communications to ensure targeted campaigns are executed efficiently and effectively while monitoring campaign performance metrics to inform future activity.
* *Support growth* - translate business objectives into effective CRM activity in partnership with Digital Marketing, BD and fee-earner teams.
* *Training & User Support* – Providing guidance, training and resources to colleagues to enable confident, consistent use of the CRM system.
* *Client Service & Onboarding* – Collaborating with colleagues to optimise CRM-enabled processes that improve client onboarding, engagement, and relationship management.
* *Pipeline Management & BD Reporting* – Supporting opportunity tracking, pipeline management and activity reporting to inform partner and BD decision-making.
* *Process Improvement & System Optimisation* – Identifying ways to enhance CRM processes, functionality and overall value to the firm.
* *Stakeholder Collaboration* – building strong relationships across the firm and working closely with leadership, business teams and external suppliers to deliver high-quality communication initiatives.
*What you’ll need*
We’re looking for:
* Exceptional attention to detail and a methodical approach to data and processes.
* Strong knowledge of CRM systems, including contact management, segmentation, reporting and campaign functionality.
* Analytical skills with the ability to turn data into practical recommendations.
* Confidence engaging stakeholders and influencing colleagues to adopt best practice.
* Excellent communication, presentation and organisational skills.
* A curious, proactive mindset with a drive to maximise the value of CRM for business growth.
*Why Thorntons*
* One of Scotland’s leading full-service law firms, with the scale, reputation and ambition to make a real impact in the market.
* A collaborative and forward-thinking culture where ideas are welcomed, expertise is valued and innovation is encouraged.
* The opportunity to play a key role in strengthening how the firm understands and develops client relationships through data and insight.
* A role where your analysis and expertise will directly support marketing campaigns, business development activity and client engagement.
* A firm that values professional development, wellbeing and flexibility, supporting you to grow and do your best work.
*What we offer*
We offer much more than just a competitive salary, and we’re committed to looking after our people in every way. Here’s just some of the benefits available:
*Benefits*
* 39 Days Annual Leave (includes 5 fixed public holidays)
* Contributory Pension Scheme with salary exchange
* Private Medical Insurance
* Critical Illness Cover
* Income Protection Cover
* Group Life Assurance
* Exceptional maternity, paternity, partner and adoption leave packages
* Assisted Conception & IVF Leave
* Health care cash plan to support everyday health expenses
* 24-hour wellbeing support
* Free Legal fees for moving home and life planning
* Cycle to Work Scheme
* Gym Discounts
* Retail Discounts
* Hybrid Working
*Professional development*
Access to a wide range of opportunities to build your expertise and advance your career, through courses, specialist accreditations, training, or business skills development.
*Belonging*
At Thorntons, we embrace diversity and are committed to creating a welcoming and inclusive workplace where everyone can thrive.
As a Disability Confident employer, we want to ensure that everyone has a positive experience when applying to join us. If you have a disability or are neurodivergent and need any adjustments during the recruitment process, just let us know — we’ll do everything we can to support you.
We work flexibly to meet the needs of our clients and our people. While not every role is the same, most offer a hybrid working pattern. We’ll work with you to agree the right arrangement that supports you, the role, and our clients.
*Make the moment matter*
If you’re looking for a career with a different kind of law firm, this is the moment to find out more - and apply.
Choosing the right company is about more than just the work—it’s about the people, the culture, and the opportunities to grow. At Thorntons Law, we’ve built something different. We’re one of Scotland’s largest and most respected full-service legal firms, but more importantly, we’re a firm that invests in you—your development, your ambitions, and your future.
All you need to do is apply by Sunday 3 May and we’ll be in touch.
Job Type: Full-time
Work Location: Hybrid remote in Edinburgh EH12 5HD
Compétences linguistiques
- English
Avis aux utilisateurs
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