TFS BUYING LIMITED
CRO Manager
- +1
- +2
- Manchester, England, United Kingdom
- +1
- +2
- Manchester, England, United Kingdom
À propos
Join to apply for the
CRO Manager
role at
TFS BUYING LIMITED Location: Manchester Discipline: E-Commerce
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Job type: Permanent Job ref: 007282 The Role
We are looking for a data-driven and detail-oriented Conversion Rate Optimisation (CRO) Manager to join our digital team. This role focuses on improving the performance of our website and app through systematic testing, analysis, and optimisation. The ideal candidate will be passionate about understanding user behaviour, running experiments, and delivering measurable improvements to conversion rates, customer journeys, and overall digital performance. What Youll Be Doing
Plan, execute, and analyse A/B and multivariate tests to improve on-site and in-app conversion. Maintain and prioritise the CRO roadmap, ensuring a continuous pipeline of testing opportunities. Lead A/B and multivariate test planning, delivery, and analysis using platforms such as AB Tasty or Optimizely. Use analytics, heatmaps, and customer feedback to identify pain points and generate test hypotheses. Report on test results and share actionable insights across the business. Digital Experience Support
Partner with UX, design, and development teams to improve landing pages, product pages, and checkout experiences. Ensure consistent, user-friendly experiences across desktop, mobile, and app platforms. Support app engagement and retention initiatives through UX improvements and experimentation. Analytics, Insight & Reporting
Use GA4, Google Tag Manager, and CRO platforms (e.g., AB Tasty, Optimizely, VWO) to measure performance and validate results. Build and maintain dashboards and reports to track funnel performance and CRO outcomes. Ensure data accuracy and compliance with consent and privacy standards. Collaboration & Commercial Impact
Work closely with Marketing, CRM, and Product teams to align CRO initiatives with commercial goals. Share customer insights and recommendations to support campaign effectiveness and trading performance. Contribute to improvements in conversion rate, average order value (AOV), and customer retention. What Youll Bring
Hands-on experience with A/B testing and CRO tools (Google Optimize, Optimizely, VWO, AB Tasty). Strong knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM). Familiarity with heatmapping and behavioural analytics tools (Hotjar, Contentsquare). Strong analytical and problem-solving skills with attention to detail. Ability to communicate insights clearly and collaborate across teams. Commercial mindset with a focus on measurable outcomes. Basic understanding of HTML, CSS, or JavaScript is desirable. How To Apply
Simply upload your CV via our careers page. Join us now and help shape the future of fragrance retail! The Fragrance Shop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Due to the high volume of applications that we receive, we are regrettably not able to respond to everyone. If you have not heard from us within four weeks of your application, please assume that on this occasion you have not been successful.
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Compétences idéales
- A/B Testing
- Google Tag Manager
Expérience professionnelle
- CRO
Compétences linguistiques
- English