The Fragrance Shop
CRO Manager
- +2
- +3
- Manchester, England, United Kingdom
- +2
- +3
- Manchester, England, United Kingdom
À propos
The Fragrance Shop
is a UK’s leading independent fragrance retailer established in 1994. We showcase more than 130 fragrance brands in over 220 stores and online. We are expanding and are looking for a
CRO Manager
to join the digital team. Why you’ll love working here: Enjoy work-life balance with flexible working; including 15 work from home days a year, duvet days and flexible hours. Vibrant state-of-the-art office in Trafford Park with great transport links and free onsite parking Onsite gym facilities and staff discounts on a wide range of fragrances Excellent progression and development opportunities within a creative and collaborative space Role
We are looking for a data-driven and detail-oriented Conversion Rate Optimisation (CRO) Manager to improve the performance of our website and app through systematic testing, analysis, and optimisation. The role focuses on understanding user behaviour, running experiments, and delivering measurable improvements to conversion rates, customer journeys, and overall digital performance. Responsibilities
Conversion Rate Optimisation
– Plan, execute, and analyse A/B and multivariate tests to improve on-site and in-app conversion. Maintain and prioritise the CRO roadmap with a continuous pipeline of testing opportunities. Lead test planning, delivery, and analysis using platforms such as AB Tasty or Optimizely. Use analytics, heatmaps, and customer feedback to identify pain points and generate test hypotheses. Report on test results and share actionable insights across the business. Digital Experience Support
– Partner with UX, design, and development teams to improve landing pages, product pages, and checkout experiences; ensure consistent experiences across desktop, mobile, and app. Support app engagement and retention initiatives through UX improvements and experimentation. Analytics, Insight & Reporting
– Use GA4, Google Tag Manager, and CRO platforms (AB Tasty, Optimizely, VWO) to measure performance and validate results. Build and maintain dashboards and reports to track funnel performance and CRO outcomes. Ensure data accuracy and compliance with consent and privacy standards. Collaboration & Commercial Impact
– Work with Marketing, CRM, and Product teams to align CRO initiatives with commercial goals; share insights to support campaign effectiveness and trading performance. Contribute to improvements in conversion rate, average order value (AOV), and customer retention. Analytics, Insight & Reporting
– Lead the digital analytics function within the digital experience team, turning behavioural data into actionable insight; own key reporting tools and methodologies including GA4, GTM, and product analytics platforms. What you’ll bring
Hands-on experience with A/B testing and CRO tools (Google Optimize, Optimizely, VWO, AB Tasty). Strong knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM). Familiarity with heatmapping and behavioural analytics tools (Hotjar, Contentsquare). Strong analytical and problem-solving skills with attention to detail. Ability to communicate insights clearly and collaborate across teams. Commercial mindset with a focus on measurable outcomes. Basic understanding of HTML, CSS, or JavaScript is desirable. How to apply
Simply upload your CV via our careers page. Join us now and help shape the future of fragrance retail! EEO statement
We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr
Compétences idéales
- A/B Testing
- Behavioral Analytics
- HTML
Expérience professionnelle
- CRO
- IT Consultant
Compétences linguistiques
- English