Category Development Group ManagerNespresso Deutschland GmbH • Düsseldorf, North Rhine-Westphalia, Germany
Category Development Group Manager
Nespresso Deutschland GmbH
- Düsseldorf, North Rhine-Westphalia, Germany
- Düsseldorf, North Rhine-Westphalia, Germany
À propos
A DAY IN THE LIFE...
- Develop channel MBS vision and strategy in a colloboration with Channel Manager
- Define One Nestle Corporate (multi-category) channel strategies that deliver Channel growth based on shopper insight and customer requirements, working with Category Development Managers to be in line with overall category strategies (ie. Category Development initiative/project) and fully aligned with Channel Manager
- Identify, align and prioritize Channel opportunities with category prioritization
- Accountable and Responsible for ensuring Regional Manager understanding on channel strategies and priorities
- Works cross functionally to identify, prioritize & develop channel initiatives that meets the needs of the shopper, customer & Nestle. Support the construction of key commercial propositions at the Channel level in DA JBP
- Accountable and responsible for driving the ICP by identifing the key opportunities (incorporating shopper behaviour in that channel, channel specific promotional learnings, competitor analysis and best practice inputs) and develop a commercial activity calendar for the channel.
- Drive Availability / Distribution by developing assortment strategy within the priority categories in the channel
- Accountable for monthly activity prioritization in a channel to maximize sales capacity in execution
- Responsible for developing and coaching direct reports, ensuring PE/PDG discussions are conducted on time. Make recommendations for inclusion in talent programmes and succession plans as appropriate.
- Responsible for ensuring adherence to all company principles and policies
- Ensure compliance of team’s activities with the WHO Code, local code and the Nestlé Instructions
- Bachelor's degree in any related field.
- More than 5 years experience in Trade Marketing/ Category Development and/or Marketing with Sales experience or exhibits strong functional skill and leadership capabilities.
- Demonstrable record of success in a customer (not limited to Key Accounts) facing role. Understands customers and the selling process.
- Strong analytical skill. Good organization awareness.
- Successfully led a team of direct reports.
Compétences linguistiques
- English
Avis aux utilisateurs
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