Senior Specialist, Digital Marketing-Automation

Overview

Placement Type:

Permanent

Salary:

80,000-90,000

Start Date:

02.28.2025

AMAZING HYBRID OPPORTUNITY!

The

Senior Specialist, Digital Marketing-Automation

plays a key role in driving engagement, conversion, and retention through

marketing automation and database marketing strategies . The role requires hands-on execution of multi-channel digital marketing campaigns with a strong emphasis on

email, SMS, web personalization, and retargeting

within Eloqua.

Key Responsibilities: Campaign Execution & Optimization Develop and execute multi-channel database marketing campaigns (email, SMS, web personalization, retargeting). Implement triggered messaging based on customer behaviors and preferences. Conduct

QA and end-to-end testing

for email templates, landing pages, and campaigns. Ensure compliance with

CAN-SPAM, TCPA , and other regulations.

Marketing Automation & Technology Management Set up and manage campaigns within

Eloqua

(preferred) or other marketing automation platforms. Utilize

Salesforce

and other CRM tools to enhance campaign effectiveness. Work with

HTML & CSS

to refine and customize digital assets.

Performance Tracking & Reporting Monitor campaign performance, including

deliverability, engagement, and conversion rates . Analyze data using

Google Analytics, Eloqua, and PowerBI

to identify trends and opportunities. Conduct A/B testing and recommend improvements based on performance insights.

Collaboration & Cross-Functional Work Partner with

creative, brand, product, IT, and call center teams

to optimize customer engagement. Coordinate with

Institution Marketing, Analytics, and IT

for campaign development and tracking. Support strategic planning and

marketing innovation initiatives .

Required Qualifications: 3+ years

of experience in D igital Marketing and Marketing Automation . 2+ years

of hands-on experience with

Eloqua

(preferred) or similar platforms. Experience working with

Salesforce

(preferred). Basic proficiency in

HTML & CSS

(a plus). Background in a

fast-paced, entrepreneurial environment . Exposure to

multi-channel marketing

strategies. Strong

project management skills

to handle individual tasks and team contributions. Excellent

communication and organizational skills . Bachelor's degree

in Marketing or a related field. Work Environment & Compensation:

Location:

Columbia, MD (On-site Monday-Thursday, Work-from-home on Fridays). Salary:

$80,000 - $90,000

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