Senior/Staff Web Analyst (m/f/d)

The global B2B e-commerce market is experiencing explosive growth. As the European B2B market leader, we've joined forces with Alibaba.com to empower those who want to succeed and make a real impact. Visable empowers industrial SMEs by connecting them with global buyers through our leading B2B platforms, "wer liefert was (wlw)" and "europages," and offers innovative digital marketing services to increase online visibility. Join our dynamic, international environment and shape the future of B2B e-commerce. Are you ready to join the journey?

We are looking for a visionary Senior/Staff Web Analyst to join our engineering and product organization as we transition to an "AI-First" data governance model. You will not just be analyzing data; you will be the architect of our entire data lifecycle—from defining tracking requirements to automated validation. You will partner closely with our engineering teams to build a bridge between raw user behavior and actionable business intelligence, leveraging AI-driven tools like MCPs (Model Context Protocol) to eliminate manual toil and ensure 100% data integrity across our Web and App platforms.

• End-to-End Data Lifecycle Ownership: Lead the design and implementation of tracking strategies that cover the entire lifecycle: from initial requirements gathering to Generation, and finally to automated Validation.
• AI-Native Automation:Architect and deploy automated pipelines that use AI agents to generate tracking Blueprints and validation scripts, significantly reducing manual engineering dependency.
• Cross-Platform Observability:Establisha "Live Truth" monitoring framework that provides real-time visibility into tracking health across Web and App, ensuring < 5-minute latency between deployment and validation.
• Engineering Enablement:Act as an internal consultant for developers, providing AI-assisted tools and self-service platforms that allow engineering teams to implement and verify tracking with minimal friction.
• Data Governance & Integrity:Implement "Anti-Corruption" release gates to prevent data drift, ensuring high-quality, audit-ready data for downstream business intelligence and reporting.

• Expertise in Data Tracking: 7+ years of experience in web and mobile app analytics (GA4,GTM, or similar), with deep knowledge of data layer architecture and tracking implementation best practices.
• Technical Proficiency: Hands-on experience with SQL, JavaScript, and modern front-end frameworks (Nuxt/React); ability to read and understand code to debug tracking triggers.
• AI & Automation Mindset: Passionate about "Vibe Coding" and AI agents, experience or high interest inutilizing tools like Cursor, Claude/LLMs,or MCPs to automate workflows.
• Architectural Vision: Proven ability to move beyond manual reporting and build scalable, self-service infrastructure that improves developer productivity.
• Stakeholder Management: Exceptional ability to communicate complex data requirements to both non-technical stakeholders (PMs) and technical engineering teams.

Bonus

• AI-Engineering Experience: Experience building or fine-tuning RAG (Retrieval-Augmented Generation) systems or deploying custom AI agents to assist with operational workflows.
• Testing Automation: Deep experience with E2E testing frameworks (e.g., Cypress,Playwright) and integrating them into CI/CD pipelines for data validation.
• Contributions: Open-source contributions or active participation in the AI-agent or Data Engineering community.

• The opportunity to actively shape the future of the online B2B business and build an European champion
• You can expect an established traditional company with the advantages of a dynamic start-up culture: flat hierarchies, relaxed, informal atmosphere and a great team spirit
• An agile and supportive environment where success is always a team effort
• Benefit from our fitness cooperation with Urban Sports Club and train flexibly in over 7,500 studios across Germany
• Optimal work-life balance with 30 vacation days (plus Christmas Eve & New Year's Eve) and flexible working hours
• We believe in the best of both worlds: flexibility and collaboration.
• Thus, you'll enjoy the benefits of working from home while also experiencing the team spirit in our offices (approx. 50%)
• We promote your professional and personal skills with individual training opportunities (e.g. Visable Online-Academy & Trainings), regular feedback discussions and team-building measures
• Take advantage of our “Workation” offer and work where others spend their holiday