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Marketing CoordinatorVallée Équipement Forestier • Canada
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Marketing Coordinator

Vallée Équipement Forestier
  • CA
    Canada
  • CA
    Canada
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À propos

Are you a strong communicator who thrives on challenges, enjoys working across multiple areas of expertise, and has a genuine interest in the forestry sector? Do you excel at both strategy and creativity? We have an exciting career opportunity for you.
Role : As the Marketing & Web Marketing Manager, you will be responsible for driving our brand presence across Canada and the United States. You will oversee all marketing initiatives, including strategy, advertising, web presence, promotions, graphic design, and multimedia content. Your mission: showcase our products, strengthen our market position, and support the growth of our distributor network.
Main responsibilities:
  • Strategy & Market Analysis

    • Gather information on target markets and identify communication and advertising strategies to promote our products and expand our distributor network.

    • Analyze market data and public opinion to understand the interests and concerns of key groups.

    • Interpret competitor data and other relevant information to help improve product and service quality.

    Marketing & Communications

    • Develop, translate, design, and implement marketing strategies approved by management.

    • Advise management, business development representatives, and sales advisors on the most effective promotional strategies.

    • Plan and execute advertising campaigns for print and digital media.

    • Create promotional brochures, manuals, and other marketing materials, and ensure accurate translation (French ↔ English).

    Content Creation & Multimedia

    • Evaluate product features and create professional videos for distribution across our network.

    • Produce a complete promotional video (CD/Web) for trade shows, marketing initiatives, and information requests.

    • Ensure all visual content aligns with the company’s brand identity.

    Web & Digital Presence

    • Maintain and update our transactional website, ensuring product listings, prices, and photos are accurate and up to date.

    • Program and code the website to reflect the company’s image and support its growth.

    • Develop and implement web marketing strategies and maintain an active presence on social media and online sales platforms.

    Representation & Events

    • Participate in national and international trade shows to present our latest products and conduct market research.

    Other Responsibilities

    • Perform any other related tasks as needed.

Qualifications

  • University degree or relevant experience in marketing, communications, or a related field.

  • Bilingual (French and English).

  • Professionalism and strong attention to detail.

  • Positive leadership and strong teamwork skills.

  • Excellent organizational abilities.

  • Ability to work under pressure.

  • Proactive and resourceful.


Qualifications sought:

  • University degree or relevant experience in marketing, communications, or a related field.

  • Bilingual (French and English).

  • Professionalism and strong attention to detail.

  • Positive leadership and strong teamwork skills.

  • Excellent organizational abilities.

  • Ability to work under pressure.

  • Proactive and resourceful.

  • Canada

Compétences linguistiques

  • English
Avis aux utilisateurs

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