Demand Generation Manager

Why join ERIKS?

Our Marketing function is where creativity meets technical expertise to bring the ERIKS story to life. We ensure our customers understand the value of our products and services through clear, engaging, and insightful communication.

At ERIKS UK&I, we recognise that diverse perspectives fuel better ideas which is why our marketing team draws on different experiences, backgrounds, and ways of thinking to create campaigns that connect with every audience. We collaborate across the business to translate specialist knowledge into meaningful messages, adapt to changing market needs, and highlight the innovations that set us apart.

Together, we build a brand presence that is authentic, inclusive, and aligned with the values of both our colleagues and our customers.

About the Role:

The Demand Generation Manager is responsible for creating and executing integrated campaigns that generate warm, qualified sales opportunities for strategic and key accounts. This role leads the development of account-based marketing (ABM) and demand generation programmes, using HubSpot and Sales-i to identify, engage, and convert high-potential prospects into sales-qualified leads (SQLs). Working closely with the content, sales, and events teams, the ABM Manager builds personalised campaigns that target specific market sectors and key decision-makers, delivering insight-led messaging that demonstrates ERIKS technical value and supply chain expertise. This role is also responsible for organising and operating ERIKS Exhibitions at selected tradeshows.

Develop and manage ABM and demand generation strategies aligned with commercial and sector priorities

Work with Think Tanks and business divisions to define high-value prospects by market sector

Build and execute multi-channel campaigns (email, social, telemarketing, content, live events) to engage and nurture target accounts

Own and manage marketing automation workflows within HubSpot to support lead nurturing, scoring, and conversion

Coordinate outbound and inbound tactics to deliver a minimum of 30 sales-qualified leads (SQLs) per month

Collaborate with content, digital, and events teams to develop campaign assets tailored to audience needs

Manage ERIKS attendance, stand design, build along with preshow and post-show activity to ensure the optimum value is achieved from every event activity.

Oversee telemarketing and internal lead qualification activity to progress MQLs to SQLs

Ensure accurate tracking and reporting of campaign performance, conversion rates, and ROI using HubSpot and Sales-i

Champion ABM best practices across the marketing team and act as the link between marketing and sales

Key Skills, Experience & Requirements:

Proven experience in B2B marketing, ideally in industrial, technical, or service-led sectors

3+ years running account-based marketing and/or demand generation campaigns

Strong hands-on experience with HubSpot or equivalent marketing automation tools

Familiarity with CRM platforms (Sales-i, Salesforce, Dynamics, etc.)

Experience working with sales teams to align marketing goals with commercial priorities

Track record of delivering measurable growth through lead generation programmes

Essential Skills

Strategic campaign planning and project management

Excellent written and verbal communication skills

Data-driven mindset with strong analytical and reporting capabilities

Comfortable briefing and managing external agencies or SDRs

Stakeholder management across Sales, Content, and Product teams

Ability to juggle multiple campaigns while maintaining attention to detail

Whats in it for you?

Alongside a competitive salary, our benefits package is designed to support your career, wellbeing, and life beyond work:

Time Off That Works for You

• 25 days annual leave + bank holidays
• Option to buy up to 5 extra days
• 1 paid wellbeing day per year

Health & Wellbeing

• Comprehensive Employee Assistance Programme with 24/7 emotional, financial, and legal support
• Virtual GP access, counselling, nutrition & fitness coaching, physiotherapy
• Medical second opinions, lifestyle coaching, and wellness discounts

Security & Support

• Company sick pay from day one
• Contributory pension scheme
• Group income protection (after qualifying period)
• Life assurance

Extra Perks

• Company car or allowance (role dependent)
• Bonus
• Private Medical Employee Only Cover
• Cycle to Work scheme
• Enhanced Maternity, Paternity & Adoption leave
• Fertility leave and support

Who are we?

Were ERIKS, a leading specialised industrial service provider. Our mission? Simple: to make Industry Work Better.

With 170 sites across the UK and Ireland, youre never far from a supportive, inclusive team. From shop floors to strategic roles, your skills make a difference wherever you are.

Were proud of our engineering heritage, but our impact goes far beyond the workshop. We deliver innovative solutions and technical expertise to keep industry moving forward.

Were building a culture where everyone feels seen, heard, and valued. Diversity, inclusion and belonging arent just words, theyre central to who we are and how we grow. If you're looking for purpose, opportunity, and a place to belong, youll find it here.

So what are you waiting for?

Lets build something remarkable together.

ERIKS is an Equal Opportunities Employer.

TITL1_UKTJ

Compétences idéales

• B2B Marketing
• HubSpot
• Salesforce
• Marketing automation

• Kingswinford, England, United Kingdom

Expérience professionnelle

• Digital specialist
• SEM / Traffic
• Inbound

Compétences linguistiques

• English