Marketing Intelligence (Analytics) LeadAspire Data Recruitment • London, England, United Kingdom
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Marketing Intelligence (Analytics) Lead
Aspire Data Recruitment
- London, England, United Kingdom
- London, England, United Kingdom
À propos
London – hybrid (2 days in)
£85,000 - £115,000 + bonus & benefits
A newly created role to build a marketing measurement framework that assesses the true effectiveness of marketing activity and guides where investment should be made.
In this role, you’ll apply advanced analytical techniques - such as marketing mix modelling, multi‑touch attribution, econometrics, and incrementality testing - to understand which channels drive customer acquisition and how marketing contributes to sales outcomes. You’ll work closely with marketing teams to independently evaluate campaign performance, ROI, and channel effectiveness, providing data‑driven recommendations that inform strategy and budget allocation.
Ultimately, you’ll help the business gain an unbiased, evidence‑based view of how well marketing performs and where future investment should be made.
The candidate.
* Advanced analytical and statistical capability, with proven experience in marketing attribution modelling, campaign performance analysis, and ROI measurement.
* Expertise in multi‑touch attribution, MMM - marketing mix modelling, experimental design, and incrementality testing, with the ability to apply these methodologies in real‑world marketing contexts.
* Channel‑level marketing experience across paid search (PPC), paid social, and programmatic.
* Abili...
Compétences linguistiques
- English
Avis aux utilisateurs
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