Store Manager

We are the market leader in original and authentic football shirts so if you have an interest in sustainable fashion and sportswear then this is a great opportunity to join our team at Classic Football Shirts. Directors Matt Dale and Doug Bierton founded the company as students and friends in 2006 during their university years, as avid classic football shirt collectors they spotted there was a gap in the market for buying and selling football shirts, since then we have worked with nearly every major football brand and team to grow the greatest and largest collection of football shirts to offer our loyal customers.

We welcome all suitably qualified applicants and are committed to creating an inclusive environment for all our employees. We have a great work ethic and a friendly group of diverse employees who enjoy working here to help carry out our mission.

We’re opening a brand new store and there’s never been a more exciting time to join us. This is your chance to be part of the launch team and play a key role in shaping the success of our newest retail location from day one, helping to lead the team, create an exceptional experience for every customer, and support the growth of our retail function.

Location: 5 Chatham Street, D02 Y310

Job title: Store Manager

We’re looking for a passionate Store Manager to lead, inspire, and manage all aspects of store performance. You’ll drive commercial results, deliver exceptional customer experiences, and build a high-performing team. This role is central to championing Classic Football Shirts’ values, maintaining retail standards, and fostering a culture of accountability, development, and continuous improvement.

Hours: 40 hours per week, 5 days a week between Monday to Sunday - 2 days off in the week when working over the weekend Shifts can fall on: Monday to Sunday.

Strategic Leadership & Store Performance

• Take ownership of store sales, profit, and KPIs (conversion, revenue, AOV, labour, UPT)
• Analyse data to identify trends, opportunities, and improvements
• Develop local strategies to exceed revenue and margin targets
• Collaborate with Marketing, E-Commerce, and Operations for aligned store initiatives
• Drive community and fan engagement to build loyalty and brand awareness
• Build and manage workforce plans aligned with trading patterns and labour budgets
• Lead talent development and succession planning within your team
• Conduct regular 1:1s, performance reviews, and coaching sessions
• Oversee recruitment, onboarding, and training for a motivated, high-performing team
• Act as a role model for our values and culture

Customer Experience & Brand Representation

• Deliver an authentic, exceptional customer experience reflecting our football culture
• Maintain service standards and resolve escalated issues efficiently
• Ensure visual merchandising and brand consistency across the store
• Use customer insights to continuously improve the shopping experience

Operational Excellence & Compliance

• Ensure operational processes are efficient and compliant with policies
• Manage stock accuracy, replenishment, and loss prevention
• Maintain store safety, cleanliness, and risk management
• Control budgets and maximise profitability through effective cost management
• Act as a key communication bridge between your team, senior leadership, and other departments
• Provide insights to inform retail strategy and operational improvements
• Participate in local marketing initiatives, social media content, and community events
• Lead team meetings and performance huddles to drive alignment and engagement
• The job duties listed are not exhaustive. xcfaprz The post holder will undertake tasks as reasonably expected within the scope and level of the role.

About You

Previous Experience

• 5 years in a similar management role, with proven experience in rota planning and strong

Store Set up

• Experience in setting up and launching new stores is highly valued and desirable

Leadership & Team Management

• Ability to inspire, motivate, and manage staff effectively
• Able to coach and train staff on service standards

Communication & Problem Solving

• Excellent verbal and written communication skills
• Able to quickly resolve operational and customer challenges
• Skilled in time management, organisation, and prioritisation
• Understanding of budgeting, sales goals, and cost control
• Experience in inventory management and operational excellence

Safety & Compliance

• Knowledge of health, safety, and security protocols

What’s in it for you?

If you have an interest in sustainable fashion and sportswear then this is a great opportunity to join

our team at Classic Football Shirts who are the market leader in original and authentic football shirts

• Casual dress code
• Regular Social events, Summer Party, Christmas Party, Football Events
• Opportunity to build a team and put a team together
• Opportunity to learn about football shirts

Application Process: Please email a CV and Cover Letter to