Digital Director

The Digital Director will lead the agency’s digital offer across strategy, content, paid, community and measurement. You’ll partner closely with client leads and senior counsel to turn communications strategy into high-performing digital campaigns that build reputation, shift perception and deliver measurable outcomes. You will manage a small team (or matrix resources), set standards, and be the day-to-day senior digital lead for key accounts.

Own digital strategy for major clients: channel strategy, campaign architecture, audience targeting, content pillars and always-on planning.

Translate business objectives into digital KPIs (awareness, engagement, consideration, lead generation where relevant).

Build integrated plans with PR, corporate comms, public affairs and creative teams.

Lead content development across social, web, email and video: messaging, editorial calendars, tone of voice, and format-by-channel.

Oversee production briefs for designers/videographers/creators; ensure quality control and consistency.

Lead paid social planning and optimisation (Meta, LinkedIn, TikTok/X where relevant), including budget phasing, creative testing and reporting.

Ensure compliance with platform, brand and regulatory requirements (particularly for regulated clients).

Set best practice for community management, moderation and escalation pathways.

Support digital issues/crisis response: social listening, rapid messaging, holding lines, and stakeholder sign-off processes.

Own dashboards and reporting frameworks: performance readouts, learnings, and recommendations.

Drive insight-led iteration: A/B testing, creative performance learnings, content optimisation, and channel mix adjustments.

Use social listening and trend analysis to inform strategy.

Act as senior digital counsel to clients: present strategy, lead workshops, influence stakeholders.

Support pitches: digital audits, strategic approach, budget guidance, and capability storytelling.

Lead, mentor and develop digital team members; set ways of working and delivery standards.

Create repeatable templates and processes (briefing, approvals, reporting, content QA, escalation).

8+ years in digital marketing/communications, ideally within PR/comms agency or integrated agency.

Strong track record leading integrated digital campaigns with measurable results.

Deep understanding of content strategy, paid social, analytics, and digital reputation management.

Confident stakeholder manager; able to advise senior clients and collaborate cross-functionally.

Hands‑on knowledge of key tools (e.g., Meta/LinkedIn ad managers, GA4, social listening tools, reporting dashboards).

Digital standards and reporting are consistent across accounts.

Clear uplift in campaign performance (engagement quality, reach efficiency, conversions where applicable).

Stronger integration between PR and digital outputs. xcfaprz

Improved team capability and a healthier pipeline of digital‑led opportunities.