Strategy Director

Director, Strategy

NL - Maternity Leave Contract

Company Profile

Songtradr is the world’s largest B2B music technology company, offering end-to-end music licensing, rights management, and direct-to-fan solutions. Through strategic acquisitions like MassiveMusic and Bandcamp, Songtradr empowers music creators and enables brands to connect with audiences through the power of music.

Learn more at

Team

MassiveMusic, part of the Songtradr brand portfolio, is the global music and sound partner for leading brands, agencies, & platforms. By blending creativity, data-driven insights, and market-leading technology, MassiveMusic delivers scalable music strategies, innovative technology services and award-winning creative solutions, driving measurable business value and shaping the future of sound.

Learn more at

Job Description

This role sits within the Strategy team and leads the development of brand and campaign strategies that connect music, sound, and voice to business impact. As Strategy Director, you’ll partner with global brands to identify and solve complex business and brand challenges through the lens of sound. You will uncover insights, shape narratives, and guide creative execution, ensuring every sonic decision is rooted in a clear commercial or brand-building objective.

You’ll work across new business, active accounts, and product innovation—helping grow client relationships and evolving how MassiveMusic defines and delivers strategic value. Whether pitching a sonic identity, advising on brand architecture, or crafting a culturally attuned campaign brief, you’ll be at the forefront of shaping how brands sound and behave in the world.

Main Job Duties

Your role would include, but not be limited to the following:

Strategic Leadership & Growth

• Collaborate with Client Services to identify and unlock growth opportunities across key accounts.

• Undergo broader business research to translate client business goals and brand challenges into actionable strategic direction—spanning sonic branding, voice, and campaign work.

• Lead the design of music strategies that build consistency and meaning across touchpoints and timeframes.

• Work closely with our research and creative teams to bring findings to life in a way that best provides leverage for differentiation, impact and creativity

• Work with the broader creative, strategy and insights team to define measurement frameworks and track strategic performance.

• Guide the evolution of our strategic offer in partnership with the Strategy & Innovation team—pushing forward-thinking use of music, sound, and voice.

• Provide senior support on marquee clients, ensuring strategy is aligned, valued, and embedded in every engagement.

Creative Partnership & Execution

• Translate research, insight, and brand analysis into clear and inspiring creative briefings.

• Act as a strategic sparring partner to creative teams—participating in reviews, refining concepts, and championing alignment with strategic intent.

• Ensure strategic integrity across all stages of the creative process—from early ideation through to final execution and client delivery.

• Provide business content and brand brand strategy input in new business efforts—supporting the Partnerships team in shaping pitch narratives and positioning MassiveMusic’s value.

• Oversee the creation of pitch decks, frameworks, and case studies that position strategy as a driver of creative and commercial success.

Thought Leadership & Innovation

• Represent the Strategy team internally and externally as a senior voice of authority and influence.

• Contribute to industry conversations through panels, keynotes, editorial content, and events—amplifying MassiveMusic’s thought leadership position.

• Actively explore new cultural trends, creative disciplines, and external partnerships that can enhance and expand our strategic services.

• Help design and deliver internal learning sessions and strategic rituals—building capability and alignment across regional teams.

Desired Skills & Experience

• 7+ years of experience in brand strategy, communications planning, or creative strategy within agency or brand environments.

• Strong portfolio of work that demonstrates strategic thinking applied to music, branding, or culturally relevant creative.

• Deep understanding of brand architecture, audience segmentation, and multichannel brand expression.

• Proven success translating complex research and insights into compelling narratives and creative frameworks.

• Confident communicator and facilitator, able to engage clients, lead workshops, and align cross-functional teams.

• Familiarity with sonic branding, audio innovation, and music-driven marketing is a strong advantage.

Personal Attributes

• Strategic Builder – You connect dots and construct frameworks that drive impact and clarity.

• Creative Ally – You collaborate closely with creative teams, enhancing rather than policing their work.

• Cultural Translator – You decode culture, trends, and audience behaviors into strategic opportunities.

• Curious Explorer – You stay ahead of what’s next, asking better questions and finding smarter answers.

• Clear Communicator – You simplify complexity and bring others along with conviction and clarity.

• Team Player – You lift others up, contribute generously, and share wins and learnings freely.

Our Three Core Values

Lead with Music

It’s our compass and our passion. We champion creativity by putting artists, brands and fans first, balancing artistic integrity with bold commercial ambition.

Perform as One Band

United by purpose and trust. We aim high, knowing that collaboration, community, and doing it for the right reasons drives success for everyone.

Own Your Voice

We listen deeply and speak honestly. We value time, welcome diverse perspectives, and keep the rhythm of open, transparent communication alive.

Employment

Full time. What do you get in return? Inspiration, knowledge, career development, on top of our financial package. You’ll also be working with an international bunch of remarkable musically-infused individuals.

On this note, please know that Songtradr is an equal opportunities employer. Applicants will not be excluded on the grounds of sex, gender reassignment, pregnancy, maternity, race, marital status, diversity of thought, disability, age, religion, belief, or sexual orientation. And if you need any specific adjustments to be made throughout our recruitment process, please feel free to let us know.

If after reading this you know this is the perfect role for you, please apply via THIS LINK and make sure you include your resume and a brief summary of the professional achievement you are most proud of to date.

We look forward to hearing from you!

Vacature van Jobseeker (inloggen kan nodig zijn). Op Jobseeker kan je ook een gepersonaliseerd cv opstellen om jouw sollicitatie te versnellen.