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À propos
Type: Full-time
Location: Remote. Looking in Latin America. Potentially open to other locations.
The Role
We're hiring a Creative Strategist, someone ready to craft creative that drives profitable results and scales our client's businesses.
You'll work directly with the CEO across brand strategy, ad concepts, campaign narratives and creative briefs that fuel performance. This role sits at the intersection of audience insight, content quality and commercial outcomes.
You'll also collaborate directly with clients, helping them identify the right assets to produce, and guiding them on how to execute content that aligns with platform best practices and advertising performance standards.
This is mostly a strategic and collaborative role, but we also want someone who is an excellent graphic designer themselves, as you could very well end up being the one making some graphics if we grow and don't have enough graphic designers on the team yet.
About Us
Growing Pains Marketing.
We are a Meta Ads Agency that works with brands that are not allowed to advertise on Meta. Think happy mushroom grow kits, THC gummies, peptides, etc.
The agency has been around since 2018, our goal this year is to get to 1 million ARR. We are a small team that is obsessed with direct response marketing and growing our client's businesses. If you've read Break Through Advertising and loved it, you'll fit in great around here.
This is what we're looking for:
Consumes content like oxygen. TikTok, Meta (Instagram and Facebook), and YouTube Shorts. Not just watching but clocking patterns, trends and how things land.
Has opinions on ads. You spot when a product demo misses the mark, or when a hook should have been stronger in execution.
Thinks in angles, audience mindsets and market stages. You ask, "Who is this for?" and "Why would they care?"
Creates their own momentum. You don't sit back and wait for someone to tell you what to do.
Is sharp with their creative eye. If a video edit is flat or a design layout feels off, you see it immediately and know how to fix it.
Is commercially creative.
You understand the difference between an aesthetically pleasing ad vs one that converts.
Is energized by client collaboration. You're confident to hold your space with clients in calls and written communication, you're comfortable giving creative direction, and excited to guide clients on what content to produce.
Understands AI. And how to use it to optimize your workflow.
Your day to day will look like:
Building creative strategies rooted in persona insights, campaign objectives and brand positioning
Ideating for various ad campaigns, and turning your concepts into actionable briefs for visual creators (designers and editors)
Reviewing creative ad assets (UGC, video, static, carousel) with a strategic eye and deliver tactful, performance-focused feedback
Working cross-functionally with media buyers, growth strategists and creative teams to drive iteration and improvement
Learning and applying frameworks and playbooks that underpin our work
Collaborating directly with clients through monthly strategy calls.
Developing content menus to guide clients on what needs to be produced, and supporting them with top-level scripts, shoot guidance, and narrative building.
Occasional graphic design as needed.
Script writing for UGC videos.
Requirements:
Minimum 3 year in a digital/social creative or content strategy role (agency or in-house)
Deep interest in content, ads, and internet culture. You know what everyone is posting about, what's trending, and why
Experience working in client facing roles
Confident communication skills (written and verbal) across internal teams and with clients.
Strategic thinking - you connect brand, audience, platform and execution with ease
Strong gut feel for what works creatively, and the eye to spot when something doesn't
Experience with UGC ads for eCommerce
Familiarity with direct-response creative
Availability from 9-5PM EST (New York City Time)
Perfect English
Why join GPM?
Salary: USD $45,000-$75,000 (depending on experience)
Remote-first culture: our team spans America, Nigeria, and the Philippines
High-impact mentorship: you'll report directly to the CEO
No fluff: This is a creative strategy team that exists to drive profitable results for our clients
Want to apply?
Let me know why you're a good fit
Contract duration of more than 6 months. with 40 hours per week.
Mandatory skills: Marketing Strategy, DTC, Meta Ads, Creative Strategy
Compétences linguistiques
- English
Avis aux utilisateurs
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