Senior Marketing Coordinator

I. Job Summary
The Senior Marketing Coordinator supports the development and execution of social media initiatives across WM's Canada Area. This role is responsible for content creation, creative execution, project management, and reporting, ensuring alignment with corporate brand standards and business objectives.
II. Essential Duties and Responsibilities

• Content Development & Creative Execution
  • Plan, draft, and publish content across social media and internal channels.
  • Develop visual content (graphic design, image and video editing) in line with brand standards.
• Project Management & Coordination
  • Oversee approvals, translations, and compliance processes for social media initiatives.
  • Coordinate timelines, deliverables, and stakeholder alignment.
• Social Media & Digital Management
  • Manage day-to-day scheduling, posting, monitoring, and community engagement across WM Canada social channels.
  • Stay current with trends, events, and promotional opportunities relevant to WM.
  • Ensure timely responses to brand mentions and community engagement opportunities.
• Analytics & Reporting
  • Compile and present monthly performance reports (social media, campaign KPIs).
  • Use analytics to generate insights and recommend improvements.
• Events & Community Engagement
  • Provide on-site support for corporate/community events, sponsorship activations, and facility openings as required to generate content.
  • Occasional evening or weekend availability for events.

III. Qualifications 
A. Required Qualifications 

• High School Diploma or GED
• 4 years of prior work experience.

B. Preferred Qualifications 

• Strong awareness of current digital trends and best practices, including emerging uses of AI in content creation and optimization.
• Creative background as an artist, videographer, or photographer, with a keen eye for visual storytelling and brand consistency.
• Demonstrated ability to develop compelling, on‑brand content that stands out while meeting legal, compliance, and brand guidelines.
• Experience collaborating with translators and adapting content for multilingual audiences.
• Highly energetic, collaborative, and passionate about topics related to the environment and sustainability.
• Skilled storyteller who can bring complex ideas to life across digital channels.
• Proven ability to work as a self‑starter and manage independent projects with minimal direction.
• Hands-on experience in digital marketing, including SEO and SEM strategies.
• Proficiency with social media analytics and creative tools such as Adobe Creative Suite.
• Experience using Sprinklr (or similar enterprise social media management platforms) to publish, monitor, and analyze content.
• Valid driver's license and access to a vehicle for events and site visits (as required).
• Bilingual (French and English) is an asset

IV. Physical Requirements
Listed below are key points regarding physical demands, physical and occupational risks, and the work environment of the job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job.

☒ Office: This job primarily operates in a professional office environment and routinely requires the use of standard office equipment such as computers, phones, copy machines, etc.

The expected base pay range for this hybrid position is $60,000 - $70,000. This range represents a good faith estimate for this position. The specific salary offered to a successful candidate may be influenced by a variety of factors including the candidate's relevant experience, education, training, certifications, qualifications, and work location. This position is for an existing vacancy. 
V. Benefits 
At WM, each eligible employee receives a competitive total compensation package including Medical, Dental, Vision, Life Insurance and Short Term Disability. As well as a Stock Purchase Plan, Company match on RRSP, and more Our employees also receive Paid Vacation, Holidays, and Personal Days. Please note that benefits may vary by site. 

If this sounds like the opportunity that you have been looking for, please click Apply.

Equal Employment Opportunity

For United States: WM is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.

For Canada: WM is committed to the principle of equal employment for all applicants and employees, without discrimination on the basis of all grounds protected by applicable human rights legislation. Accommodations are available on request for candidates taking part in all aspects of the selection process. Please notify us if you require accommodation.

Real ID

In order to travel by air or access federal property, federal law requires individuals have a REAL ID or an acceptable alternative.  This position may require the successful candidate to travel by air for business reasons, or service federal property.  Accordingly, successful candidates must have, or be willing to obtain, a REAL ID, or TSA approved alternative.