Senior Account Manager

Hi there, thanks for checking out this opportunity at Sundae Creative

Sundae Creative is a leading brand communications agency specializing in public relations, influencer marketing, social storytelling, and experiential brand experiences. With offices in Montreal and Toronto, we partner with category-defining brands across North America, particularly in beauty, fashion, lifestyle, and consumer sectors. We're known for blending sharp strategy with culturally relevant creativeL combining the credibility of traditional PR with the speed and inventiveness of modern digital channels. Our teams are organized by expertise, allowing us to move fast, think smarter, and deliver integrated campaigns that spark conversation, build influence, and drive real impact.

Now part of the Dulcedo Group, Sundae Creative operates within a broader ecosystem of talent and innovation, while keeping the agility and hands-on approach of a boutique agency. We take our work seriously, but not ourselves - curiosity, collaboration, and great ideas lead the way here Joining Sundae means stepping into a high-performance, people-first environment where growth is encouraged, voices are heard, and ambition is supported. We care deeply about our clients, our culture, and the people behind the work, and we're excited to build what's next together

The Opportunity - as a Senior Account Manager on our Integrated Communications team, you will play a pivotal role in managing client accounts and driving impactful communications strategies that combine traditional PR with influencer marketing. Your ability to craft tailored, integrated campaigns will help amplify our clients' messages across press, social platforms, and creator-led channels. Reporting directly to your Account Director, you'll strengthen existing relationships, nurture new ones, and deliver meaningful results in today's fast-evolving PR and influencer landscape.

Scope of work:

• Lead high-level client strategy conversations, translating business objectives into integrated PR + influencer roadmaps.
• Identify and drive organic growth opportunities within existing accounts, contributing to annual revenue expansion targets.
• Architect integrated earned media + creator strategies that align with brand positioning, audience insights, and platform trends.
• Drive earned media performance (target average placements per campaign), prioritizing top-tier and culturally relevant coverage.
• Set quality standards for campaign execution and client communication across the team.
• Mentor and develop junior team members across PR and influencer disciplines, ensuring skill progression and accountability.
• Contribute to agency thought leadership through panels, media commentary, or published insights annually.
• Maintain exceptional organizational standards with zero follow-up required on key deliverables.
• Lead cross-functional collaboration with Creative, Social, Partnerships, and Business Development to deliver integrated campaigns.
• Stay ahead of PR, influencer marketing, and digital platform shifts, proactively integrating emerging tactics into client strategy.
• Translate campaign data (media coverage, influencer performance, engagement metrics) into executive-level reporting and strategic recommendations.

Your Profile:

• Bachelor's degree or Graduate diploma in PR, communications or a related field.
• 6-8+ years of previous experience in PR account management working in an agency setting.
• Previous experience working with fashion & lifestyle brands including but not limited to the following industries: fashion, beauty, travel, tourism, design, food & beverage.
• Strong media and influencer network with proven experience building long-term relationships.
• Demonstrated ability to execute multi-channel campaigns (press + social/influencer).
• Solid understanding of content performance metrics, influencer ROI, and social media analytics.
• Excellent project management, communication, and presentation skills.
• Creative, proactive, and able to balance both strategic thinking and hands-on execution.
• Established media list and strong media (traditional and digital) relations within the lifestyle, beauty, and fashion industries and proven ability to secure impactful media coverage.
• Professional-level proficiency in French and English, or full bilingualism, is a fantastic bonus
• Highly organized with a proven ability to juggle multiple accounts and meet tight deadlines in a fast-paced environment.
• Proactive and adaptable, thriving on taking initiative while valuing feedback and maintaining open, transparent communication with the team.
• Passionate about collaboration and team success, bringing a positive and solution-oriented approach to every project.
• You thrive in a fast-paced, performance-driven environment, you're energized by hustle and bustle, and love making things happen.
• You're excited about learning and continuously growing in the PR and influencer marketing world, especially within the beauty, fashion, and lifestyle industries.

Soft Skills & SC "factor" : 

• At Sundae Creative, we look for more than just a CV - we look for ambition.
• You're someone who's excited to learn, take on new challenges and build a career with us.
• You're passionate, driven, curious and possess a doer mentality.
• You thrive in a collaborative, high-energy culture where peers genuinely add value to your work.
• You believe in working hard, celebrating wins, laughing often, and not taking yourself too seriously - while still delivering high-quality results

Perks 

• Time Off: Unlock unlimited paid vacation after one year, supported by trust, accountability, and alignment with team needs. Before one year, vacation is accrued at the standard two-week annual entitlement.
• Summer Hours: Enjoy early Fridays year-round, with work wrapping up at 2PM every Friday.
• Holiday Closure: Office closure every year between Christmas and New Year's, so you can fully unplug and spend time with loved ones.
• Comprehensive Insurance: Full medical, dental, and vision coverage for you and your loved ones, available after just one month.

Why You'll Love Working at Sundae Creative

• Work cross-functionally across PR, Events, Influencer Marketing, Design, and Social, contributing to innovative strategies for some of the most exciting clients in the industry.
• Join a tight-knit, collaborative team where respect, trust, and good energy are core to our culture.
• Grow with us : as we're scaling, internal advancement opportunities are real, and strong performance is recognized and rewarded.
• As a division of Dulcedo Management, Sundae Creative offers the best of both worlds: the energy of a fast-growing agency, backed by the expertise and stability of 15+ years in the industry.

Location

Toronto, Ontario (Hybrid)

Department

Public Relations

Employment Type

Full-Time

Minimum Experience

Senior Manager/Supervisor

Compensation

89.5-95K