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Business Development Manager
Tru
- Toronto, Ontario, Canada
- Toronto, Ontario, Canada
À propos
We are not just a digital agency; we're architects of online experiences, innovators in the digital landscape, and partners in our clients' success stories. Our journey began with a simple yet powerful vision — to transform businesses through strategic and creative digital solutions.
At Tru, we pride ourselves on a holistic approach to digital excellence. We don't just create websites or run marketing campaigns; we craft immersive digital journeys that resonate with audiences. From the inception of an idea to its execution, we bring together a team of passionate professionals who thrive on pushing boundaries and challenging the status quo.
Our team comprises of industry experts, creative minds, and tech-savvy enthusiasts who collectively bring a wealth of knowledge and expertise to the table. Whether it's web development, design, digital marketing, or emerging technologies, we're here to navigate the complexities and deliver solutions that make a lasting impact.
One of the cornerstones of Tru's success is our unwavering commitment to our clients. We believe in partnerships, not transactions.
Role Description
Tru Inc. is seeking a Business Development Manager specializing in Enterprise Systems Integrator (SI) engagements. We have one (1) permanent position available for an immediate start. This position reports directly to the Chief Revenue Officer.
Location
This hybrid role offers flexibility to work from home. However, candidates must reside in the Greater Toronto Area (GTA) and be available for in-person meetings as required. Occasional travel to client sites, SI partner offices, industry events, or conferences may be necessary.
Position Overview
We are seeking a strategic, outbound-focused Business Development Manager to drive enterprise pipeline growth through targeted engagement with Systems Integrators and enterprise organizations.
This is a pure outbound, enterprise hunting role focused on:
Developing and activating SI partner relationships
Driving qualified pipeline aligned to Tru's strategic growth objectives
The ideal candidate understands long sales cycles, multi-threaded enterprise engagement, and the nuances of co-selling with SI partners and platform vendors
Requirements
Enterprise and SI New Business Development
Identify, prioritize, and develop target enterprise accounts and strategic Systems Integrator partners aligned with Tru's ideal client profile.
In collaboration with the CRO, map out enterprise buying centers and SI organizational structures to uncover decision-makers, influencers, and budget holders.
Build multi-threaded engagement strategies across business, technical, and procurement stakeholders.
Execute highly personalized, insight-driven outbound outreach through phone, email, LinkedIn, and executive messaging to initiate enterprise-level conversations
Develop value-driven messaging tailored to enterprise transformation agendas, digital modernization initiatives, and SI partnership models.
SI Co-Sell and Partner Alignment
Support co-sell motions with strategic Systems Integrators and technology partners.
Identify whitespace opportunities within SI client portfolios.
Nurture early-stage partner relationships that can evolve into joint pursuits.
Own early-stage enterprise pipeline development in HubSpot, ensuring accurate forecasting, deal qualification, and progression tracking.
Prepare detailed account briefs and strategic context for the CRO and leadership team ahead of enterprise meetings.
Track outreach effectiveness, engagement metrics, and pipeline health to continuously refine strategy.
What You'll Bring
4 to 5 years of experience in enterprise outbound business development, ideally within digital transformation, SI environments, enterprise SaaS, consulting, or marketing technology.
Demonstrated success generating enterprise opportunities through proactive outbound engagement, not solely inbound lead management.
Experience navigating complex, multi-stakeholder sales cycles with long deal timelines.
Familiarity with Systems Integrator ecosystems and co-sell models is strongly preferred.
Strong executive presence with the ability to engage senior enterprise decision-makers.
Proficiency in HubSpot or similar CRM platforms, along with LinkedIn Sales Navigator and enterprise sales engagement tools.
Highly strategic, organized, resilient, and motivated by pipeline creation, partner development, and new logo acquisition
Strong interest in enterprise digital transformation, composable commerce, AI, and customer experience innovation.
Benefits
At Tru, we put people first. Our culture is built on courage, entrepreneurial thinking, diversity, and a deep commitment to partnership, both internally and with our clients.
We offer:
Salary Range: $80,000 to $100,000
100 percent employer-paid benefits package
Hybrid and remote work flexibility
A collaborative, growth-focused environment
Regular team gatherings and events
Compétences linguistiques
- English
Avis aux utilisateurs
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