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Social MediaFreelanceJobsCanada

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Social Media

FreelanceJobs
  • CA
    Canada
  • CA
    Canada

À propos

We are looking for an experienced professional to lead social media and growth for a financial planning app. The role requires both strategy and execution, ie, creating content, managing platforms, and driving measurable user adoption.
You will work directly with the founders and be fully accountable for the Social Media Strategy and Delivery. We work fast, love quick turnarounds and have a high bias for action. We are self-starters and except this person to be so as well, and not wait for direction to deliver.
Expected Deliverables
1. Strategy
* Define target audience, positioning, and platform strategy.
* Build a documented social media plan aligned to our go-to-market goals.
2. Content System
* Develop content themes and repeatable formats (education, insights, product-led stories).
* Create and publish all required assets (posts, carousels, short-form content).
* Create and maintain a structured monthly content calendar.
3. Platform Management
* Manage day-to-day posting and optimization across selected platforms.
* Ensure consistency in tone, credibility, and quality.
4. User Acquisition Focus
* Design campaigns to drive signups and engagement with the app.
* Build pathways from content to interest to product usage.
5. Measurement & Iteration
* Track performance against defined metrics
* Provide regular insights reports with learnings and next actions.
Our Ideal Candidate
Someone with experience in FinTech / SaaS / Financial Services marketing with a proven ability to translate complex ideas into high-trust content that drives user growth.
Please share relevant work, outcomes achieved, and how you would approach growing a financial planning product.
If you're interested, drop me a line, and we'll connect soon.
Contract duration of 1 to 3 months. with 30 hours per week.
Mandatory skills: Marketing Strategy, Social Media Marketing, Instagram, Social Media Management, Content Writing
  • Canada

Compétences linguistiques

  • English
Avis aux utilisateurs

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